Marketing Analyst

Marketing Analyst

Cvent, Inc. (www.cvent.com) is the leading software application for online event registration, websurveying, and event emarketing. We are a 350-person, profitable software company headquartered in McLean, VA. We have developed the next generation suite of On-Demand tools for marketing, meeting planning (venue, travel and accommodations), and human resource professionals. We are a growing organization with international operations and are a recognized leader in our industry areas.

 

This is an outstanding opportunity for a marketing professional in the exciting, fast-paced world of on-demand software (SaaS -Software as a Service).  The Marketing Analyst will report to the Vice President of Marketing and be responsible for marketing and lead generation efforts for our large sales organization. This position will support our Event Management and Web Survey product offerings.Position Duties:Manage online marketing strategies (including PPC and SEO).Conduct market research and industry analysis on an ongoing basis.Coordinate marketing campaigns with our global sales organization.Work closely with our database marketing team on coordinating marketing campaigns and lead generation.Identify new marketing opportunities for our web survey and event management products.Work with our web design and graphic design team on generation of sales collateral and content for the company web site.Work with our software development team to define and develop new product features.Candidate Requirements:Two to Four years in B2B marketing with a proven track record of high achievement.Bachelor’s degree in Business, Marketing, or equivalent required.Solid experience with high-volume lead generation (preferably in the software industry or with other high tech solutions).Experience with online marketing, search engine marketing, and search engine optimization.Experience with database marketing, email marketing, and direct mail campaigns.  Excellent verbal, written and presentation skills.Strong interpersonal skills, proactive, creative, high-energy, self-motivator, self-starter.Aggressive and articulate sales personality of the consultative nature.  Positive attitude, team player, and strong work ethic.Ability to multi-task and deal with ambiguity, manage multiple priorities simultaneously in fast-paced environments.Detail-oriented, accurate, professional and accountable.Experience in start-up company environments.

 

To apply, send cover letter and resume to Alyson Reischl at areischl@cvent.com .

 Cvent Background

 

Cvent, Inc. (www.cvent.com) is the leading On-Demand software application for online event registration and management, websurveying, and event emarketing.  We focus on helping event planners, marketers, and human resource professionals organize and market their conferences and events as well as gather business intelligence from internal and external stakeholders.  The meetings industry is the 22nd largest industry in the U.S, and is valued at over $50 billion dollars per year.  The surveying or market research industry is an $8 billion dollar per year market.

 

Company Background:  We started the company in 1999 and currently have 350 employees.  The company has been cash flow positive and thus debt-free every month for the past 60 months.  Based in McLean, Virginia, we expect to have over 425 employees by the end of 2008.  We have grown 50% every year for the past 7 years and we are the only major company in our industry that is consistently profitable.  We have a significant international operation and about 20% of the US staff will have an opportunity to go overseas on several-months-long assignments.  In 2006 and 2007, we sent over 50 US employees for short-term assignments in our international office. 

 

Management Team:  We have eleven people in senior management.  We are very experienced in our particular areas as ten of the eleven members of senior management have been with the company since inception almost nine years ago.  We are all in the early prime of our careers and most of us have advanced degrees (Harvard Business School, Wharton, Georgetown Law, and Duke Law).  We believe in hiring people based on talent, not years of experience.  We are motivated and very hungry to grow our company.  We promote people on performance and we invest aggressively in our people.

 

Investors:  We raised $17 million in venture capital in 2000.  Our investors include institutional venture capitalists and angel investors such as the CEO of Nortel, CEO of Nextel, CEO of Bell Atlantic, CEO of AOL, and worldwide Chairman of McKinsey Consulting.  We have over 30 publicly traded CEO’s who have personally invested in the company; we view this as an endorsement of the product and team.

 

Customers:  Cvent has over 3,000 customers.  Nearly 70% of our revenue comes from corporate customers.  Approximately 30% of our revenue comes from associations, non-profits and universities.  Representative customers include KMPG, The World Bank, Rolls Royce, American Marketing Association, Walmart, ExxonMobil, Yahoo, Harvard University, United Way, BMW, and Siemens.

 

Products: Cvent is built on a Microsoft .net platform and is an On-Demand Application Service Provider (ASP). We have invested $25 million in building our products and have run hundreds of thousands of events, millions of event registrations, and hundreds of millions of email invitations. Cvent offers a next generation product suite of Event Management (online registration, eMarketing, reporting, travel capabilities, and supplier sourcing), Web Surveys, and Email Marketing.

Benefits: 

We provide free of charge, healthcare and dental insurance, vision discount plans, as well as life and long-term disability insurance.  Cvent provides you a Fidelity 401k plan and Flexible Spending Accounts for health and dependent care.  You will receive three (3) weeks of Paid Time Off (PTO), eight (8) holidays, and free parking.  We also heavily subsidize a multi-facility Sport and Health Club membership.  All employees also receive stock options in the company.