Product Marketing Associate

Charter

Axway is seeking a Product Marketing Associate who is obsessed with technology, product development, business integration and revenue strategies. This position will drive and execute on strategies for Axway NA in important business categories. This role will involve initiating the development of new solutions, defining market requirements, providing analytic proofs for product strategy internally, running product experiments with engineering, and supporting the go-to-market strategies for new revenue products. This person must balance revenue objectives with growth targets and other product and Company goals.

 

Key Responsibilities

 

· Provide engineering with product strategy and market requirements. Work hand-in-hand with engineering and product management to develop product requirements and test beta products

· Provide requirements and technical perspective to business development in negotiating channel development deals

· Work with the Sales team in certain cases that require deeper product integration and/or other non-standard business terms

· Aggregate, distill and prioritize market feedback from several channels

· Analyze product performance - evaluate and explore new strategic opportunities for revenue products

· Represent Axway in meetings with senior executives from other companies

· Be innovative to drum up the most creative go-to-market strategies

 

 

Key CompetenciesExcellent communication skills both written and verbal Ability to identify problems and effective solutions Very strong organizational skills Ability to work well under pressure and in fluid situations Ability to set priorities Strong team skills (within and across organization) Attention to detail

Qualifications/Education

· 2-3 years of product management or product marketing experience in the enterprise software space with a heavy emphasis on strategic vertical and revenue analysis

· Bachelors degree in Marketing, Business or related field or equivalent work experience