Product Marketing Manager

DataCert is the nation's leading provider of electronic invoicing and corporate legal spend management solutions for corporations of all sizes. Our reputation is built on developing quality products and services that ease the electronic billing pains of our customers, allowing them to take control of their legal spend. Our company attracts highly motivated individuals that are results-oriented and above all, success driven.

 

Our philosophy for hiring the best candidates is simple - hire, train, recognize and reward employees for their achievements. Our employees are our greatest resource, and we look for candidates that are up to the challenge of working for a high-growth company. If you are a talented and motivated individual wanting to make a significant impact on the success of our business, then we would like to hear from you.

 

Product Marketing Manager

Position Summary:

 

The Product Marketing Manager plays an important role in developing and communicating product messaging and positioning and in developing go-to-market strategies. The Product Marketing Manager serves as a critical liaison between Product Management, Marketing Communications and Sales to develop marketing and sales collateral, tools and programs to generate and leverage leads and to enhance DataCert’s leadership in the legal technology market.

 

Duties and ResponsibilitiesDevelop product positioning and messagingManage the development of all marketing and sales collateral for designated LOB, specifically:Work with Product Management and LOB to develop content and messagingWrite or source content writingWork with Marketing Communications to convey high-impact messaging and to execute deliverablesEnsure collateral is available in time for product launchesPublish and maintain all marketing deliverables on document sharing systemDevelop and maintain sales tools and programs to support lead generation and the sales cycle and ensure updates are communicated effectivelyConduct competitive analysisWork closely with the sales team on specific selling opportunities as needed

 

 

Professional RequirementsExcellent verbal and written communication skillsVery strong organizational and time management skillsAn ability to communicate cross-organizationallyAn ability to understand customers’ business needs and leverage this understanding to develop relevant product positioning and messagingAn understanding of the legal technology industry/market is desiredAbility to develop an in-depth understanding of DataCert productsBS/BA from a reputable college or university in marketing, communications or business, with equivalent work experience2+ years direct product marketing or marketing communications experience, preferably with business software or web-based business application