Search Engine Marketing Data Analyst

Altova: 

 

Altova accelerates application development and data management projects with software and solutions that enhance productivity and maximize results. As an innovative, customer-focused company and the creator of XMLSpy and other leading XML, data management, UML, and Web services tools, Altova is the choice of over 3 million clients worldwide, including virtually every Fortune 500 company. Enabling customers ranging from vast development teams in the world's largest organizations to progressive one-person shops, Altova's line of software tools fulfills a broad spectrum of business needs. Altova is an active member of the World Wide Web Consortium (W3C) and Object Management Group (OMG) and is committed to delivering standards-based platform-independent solutions that are powerful, affordable, and easy to use. Altova was founded in 1992 and has headquarters in Beverly, Massachusetts and Vienna, Austria.

 

Altova is a privately held company that has been profitable since inception. As a result of our efficiency-oriented business model, we have continued our growth even through the tough economic times, and we offer positions in a secure and stable corporate environment. We are now looking for a talented Search Engine Marketing data Analyst interested in working for this fast paced, creative, international company.

 

Search Engine Marketing Data Analyst

Altova (www.altova.com) uses Search Engine Marketing (SEM) to advertise Altova software to prospective customers world-wide. To further efforts in managing its SEM campaigns, Altova, Inc. is currently looking to hire a Search Engine Marketing Data Analyst. As a key member of the marketing team, you will be responsible for increasing Altova’s visibility and marketing effectiveness on the Web. You will manage Altova’s Google AdWords, Yahoo! Search, and MSN / Live Search pay per click (PPC) accounts. As the ideal candidate, you will be part sleuth, part analyst, and part systems expert. Additionally, you will have a marketing mindset, a positive outlook, a proactive approach, and the ability to multitask, be highly organized, goal oriented, hard working, self-motivated, and a team player.

Responsibilities

- Manage Altova’s PPC accounts on Google AdWords, Yahoo! Search, and MSN / Live Search

- Measure conversion rates of SEM campaigns using data and cost analysis and refine the campaigns continuously

- Analyze Web site traffic, generate management reports, and continually recommend improvements

- Suggest new approaches to enhance Altova’s SEM effectiveness

- Recommend annual SEM budget and manage SEM campaigns to the approved amount

Skills desired

- Ability and motivation to quickly reach a level of knowledge in new areas

- Highly organized and responsible

- Familiarity with some of the following technologies: XML, XML Schema, XSLT 1 or 2, XQuery, XPath 1 or 2, DTD, XSL:FO, UML, SQL, EDIFACT/X12, Java, C#, VB, JavaScript

- Familiarity with the blogosphere, RSS, and Web 2.0 technologies

- Experience in the marketing of software development tools

Required background

- BS or substantial technical experience

- Expertise with SEM and PPC advertising

- Experience with SQL, data analysis, and data mining in relational databases

- Experience with Web analytics

 

Benefits

Altova, Inc.offers a generous benefits package which includes full medical insurance coverage (i.e., there is currently no employee contribution) through Blue Cross/Blue Shield, Delta Dental insurance, a 401K with a partial match (eligibility begins after 6 months of employment) as well as life/disability insurance. You will find special amenities, such as free coffee from a espresso machine, plenty of free soda in the fridge, and catered lunch every Friday. Free parking is available at our offices in the Cummings Center, a beautifully restored shoe machine factory near the waterfront.

How To Apply

Please submit your resume via e-mail to . Include a cover letter explaining how you fit the above criteria and how your previous experience will help you succeed as Search Engine Marketing data Specialist for Altova.

NOTE: We are only able to consider applicants with US Citizenship or Green Card at this time (no H1-Bs). To be considered, candidates must state a minimum salary requirement or provide a salary range in the cover letter. Altova, Inc. is an Equal Opportunity employer that values the strength that diversity brings to the workplace.