Senior Manager/Director of Marketing

Turbine, Inc. is the premier creator and operator of massive, persistent online worlds that foster powerful social gaming communities. Turbine has grown to become one of the largest privately-held online gaming studios in North America. Turbine has created some of the world’s most popular and award-winning online games, including The Lord of the Rings Online™: Shadows of Angmar™, Dungeons & Dragons Online® and Asheron's Call®.

Today, Turbine is recognized globally for its industry-leading technology platform, groundbreaking graphics and its unique ability to create and operate massive and persistent online worlds that power thousands of concurrent interactive social gaming experiences. Always looking forward, we are currently gathering the core, key members of the team that will shape the next generation of Turbine online entertainment. We are dedicated to creating multiplatform next generation AAA titles.

Job Summary
Turbine is looking for a senior marketing professional who will lead the brand marketing and customer acquisition for Dungeons and Dragons onlineâ„¢. This high performing individual will create and manage the development and execution of marketing and promotional campaigns that optimize the cost of customer acquisition. The ideal candidate is familiar with massively multiplayer games and has a working knowledge of subscription and online free-to-play business models.

Essential Functions:
• Partner in the development of annual and quarterly marketing, advertising and promotional plans.
• Manage the implementation of marketing plans including advertising, merchandising, collateral and other creative components.
• Evaluate performance, understand key drivers and develop and implement methods and programs to optimize the cost of customer acquisition.
• Define and update brand attributes and positioning
• Develop and maintain brand equity and image consistency across all marketing collaterals including websites
• Develops and publishes all brand-related marketing materials, including packaging, collaterals, etc.
• Ensure all marketing materials (internally and through our partners) comply with brand standards and established business practices.
• Develop and implement consumer promotional strategies and offers with retail and digital distribution partners, gaming sites and publications, other consumer brands and products.
• Develop promotional and brand merchandising collaterals and manage deployment to all distribution partners (retail and online) including the development and management to merchandising standards and planograms.
• Partner with agency resources to help develop marketing campaigns, advertising, merchandising and promotions offers
• Partner with product manager and the development to effectively introduce new products and services to the market
• Lead marketing efforts for new market launches

Requirements and Qualifications:
• Must have prior online gaming marketing experience
• Has demonstrated excellence in any of the following areas: brand marketing, online marketing, media planning, promotion programs.
• Must demonstrate excellent verbal, written, and interpersonal communication skills.
• Typically, incumbent has five to eight years of product marketing experience.
• Must be able to collaborate with peers on a self-directed team.
• Must be able to work and be successful in a fast-paced and dynamic environment. Must be able to effectively multi-task.
• Must have or be able to develop strong knowledge and understanding of Turbine's product functionality and internal business processes.