Senior Prodct Marketing Manager

eCopy Inc., is a leading provider of open and flexible solutions that rapidly integrate paper-based information into existing business processes and enterprise applications.

For the sixth consecutive year, eCopy has been named to the Deloitte Technology Fast 500 and Fast 50 rankings of fastest growing technology companies.

Our continued success has created an opportunity for a Senior Product Marketing Manager who will be responsible for developing and managing go-to-market strategies and programs for the eCopy Open Platform, the ShareScan and Desktop Connector SDK and the ShareScan Document Services SDK products.

 

This individual will work closely with Product Management and drive the development of the marketing strategy and the tactical programs and campaigns that make it successful in the marketplace.

 

The Senior Product Marketing Manager is the champion that will influence product management, marketing, alliances, sales and partners to align and drive the penetration of eCopy.

 

Principal Responsibilities:Develop a deep understanding of buyers of document imaging software development tools in strategic market segments and publish buyer personas to product management, marketing communications, alliances and sales. Develop and manage the implementation of campaigns and programs to drive the success of eCopy's platform strategy. Develop crisp, clear and compelling messaging that resonates with system integrators, software vendors and corporate IT departments. Work closely with marketing communications to develop, manage and measure well defined outbound marketing programs aligned with strategic objectives to demonstrate thought leadership, generate awareness, fill the sales funnel, and equip alliances and sales with the tools to drive sales of SDKs and platform licenses. Work closely with alliances and sales to align program strategy with their needs to ensure successful partner recruitment and sell through.  Partner with training to develop programs to train the alliances and sales teams to provide the alliances and sales teams the knowledge and tools to ensure success.  Lead cross functional product launch teams to ensure product, market, sales, partner and operational readiness for product release. 



 

Knowledge Skills & Abilities: 6+ years of marketing experience, with increasing levels of responsibility 4+ years experience in product marketing management and marketing program development/management at technology companies. Experience in developing, implementing and managing marketing programs for software development tools or enterprise application integration platforms is very highly desirable.Experience working for technology companies selling through ISVs or system integrators is a must.This position also requires the ability to work effectively with end customer, indirect sales channels and third party solutions partners. Baccalaureate degree in business or information technology and excellent written and oral communications skills are required. MBA and familiarity with the Pragmatic Marketing model is highly desirable.

 

This is a regular full-time position.

As an eCopy employee, you'll be eligible for a competitive benefits package effective on your date of hire.



 

eCopy is Recognized as the Industry Leader ;#1 in ad-hoc document capture  13+ years of expertise in designing award winning solutions  50,000+ end user customers 100+ Fortune 500 companies use eCopy 51 of the top 100 law firms use eCopy Worldwide sales and support More than 100+ software partners connecting to eCopy to a wide array of applications Customers in every industry sector