Senior Product Manager Digital Video for North America

Corel Digital Media is developing a full range of easy-to-use, yet powerful software products for the creation, capture, editing, authoring, burning and playback of high-definition digital media content. In 2006, Corel acquired InterVideo, makers of WinDVD®, and Ulead, a leading developer of video, imaging and DVD authoring software. Designed to help people become more productive and express their creative potential, Corel’s software strives to set a higher standard for value with full-featured products that are easier to learn and use. The industry has responded with hundreds of awards recognizing Corel's leadership in software innovation, design and value. We have an immediate opening for a Senior Product Manager, Digital Video for North America (NA) in our Fremont, California office.  We're looking for a Rock Star who possesses a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality to join our team to help develop and market the next generation of exciting and powerful consumer digital media applications. If you have a proven track record of implementing strategies and you are successful at not only capturing but sharing new ideas and are able to bring a high level of energy to the task at hand, then this is the position for you. This is a great opportunity for the right person to make their mark in the software industry. Key responsibilities: *  Manage North America Digital Video product lines life cycles from planning to tactical activities. *  Work with departments across the organization and across the world, including building close relationships with Product Management counterparts in Taipei to define product release requirements and with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.* Drive specific projects such as NA competitive analysis, pricing and product messaging*  Collaborate with colleagues in product management to improve core product marketing, cross-functional product management, product positioning and messaging capabilities *  Monitor NA product line revenues; coordinate with international sales and marketing teams on quarterly plans to achieve sales objectives*  Maintain continual analysis of market trends and developments* Be the product champion for all products in the Digital Video line*  Run product demos for internal and external audiences*  Establish full cost of goods and monitor variance with Manufacturing along with supporting the manufacturing team in the management of product inventory*  Articulate value proposition & unique selling proposition for relevant target audiences*  Project manage product launches, ensuring interlock with stakeholders across the company, including PR, Sales and Channel Marketing, Direct Marketing, Manufacturing, Web and Estore.*  Develop product marketing plans to drive new product releases, on-going new customer acquisition and retention.*  Coordinate and drive marketing programs to include: email marketing, paid search, online advertising, events, etc. Requirements: *  Minimum of 8 years of related experience, and a software or consumer applications background*  Demonstrated track record of effective product management experience*  Strong ability to translate business objectives into defined marketing tactics and implement them across a broad range of audiences*  Experience with a high level of project management responsibility and a proven capacity for rendering mature business decisions in a team-oriented environment*  Must be effective at influencing and convincing colleagues into action across functions, in non-hierarchical manner *  Must be process-oriented and well organized, and able to identify and implement productivity improvements*  Strong analytical skills (quantitative and qualitative) and keen awareness of how to measure the impact of activities under your responsibilities*  Excellent written and verbal communication, and project management skills *  Must be a creative, hands-on operator*  BA/BS in Business or Engineering; MBA a plusAbout Corel: Corel is a leading developer of graphics, productivity and digital media software with more than 100 million users worldwide. The Company’s product portfolio includes some of the world’s most popular and widely recognized software brands including CorelDRAW® Graphics Suite, Corel® Paint Shop® Pro, Corel® Painter™, Corel DESIGNER®, Corel® WordPerfect® Office, WinZip® and iGrafx®. Corel’s products are sold in more than 75 countries through a well-established network of international resellers, retailers, original equipment manufacturers, online providers and Corel’s global websites. See Job Description