Sr. Marketing Manager

Position Description:

RealGames is the leading global producer and publisher of casual games. With the best casual games created by our hit-producing studio and world-class game developers, we deliver to you the games everybody wants to play. From Super Collapse! to Delicious, and from Monopoly™ to Little Shop of Treasures. All high quality fully localized and most of all, Fun! In the past few years, RealGames family has grown to include RealArcade, Zylom, GameHouse, Attrativa, GameTrust, Mr. Goodliving, and most recently, TryMedia. Worldwide, the RealGames network reaches more than 40 million unique players each month. GENERAL SUMMARY/PURPOSERealGames is seeking a smart, energetic, dynamic and highly-skilled Senior Marketing Manager to help maximize our syndication business. This role will have a direct and significant impact on syndication’s aggressive reach and revenue goals. Responsibilities will include defining and implementing the syndication marketing strategy; executing effective marketing programs which enable the team to hit reach and revenue goals; providing leadership to a team of Marketing Managers; and assisting the Business Development team with developing sales and marketing collateral. This individual must be driven, analytical, creative, detail-oriented, and organized with the ability to juggle multiple projects and activities and thrive in a fast-paced and changing environment. PRINCIPLE DUTIES AND RESPONSIBILITIESEssential Functions: % of Time1. Develop marketing and promotional strategy for syndication business and partners 20%2. Work closely with account managers to drive merchandising / product placements throughout syndication network 20%3. Deliver or exceed budgeted volume and profit goals by incorporating competitive intelligence, customer knowledge, product knowledge and business analysis 20%4. Provide leadership and manage a team of three Marketing Managers 25%5. Develop sales marketing collateral for Business Development team – one sheets, media kit, case studies, etc. 15% QUANTITATIVE MEASURES:The Sr. Marketing Manager will be assigned quarterly quantitative goals such as implementing a certain number of marketing programs that drive revenue and reach goals. In addition, qualitative and strategic goals such as implementing a marketing strategy that attracts and retains syndication partners will also be assigned. Knowledge, Skills, and Abilities:Minimum:• Technical proficiency in ecommerce, website infrastructure, digital content distribution, and DRM• Familiarity with product management workflow and roadmap planning• Must be skilled in multi-tasking across departments • Ability to successfully manage accounts in a dynamic, fast-paced environment • Understanding of Web site usability and Web Analytics• Demonstrated leadership skills and experience with managing a team of direct reportsPreferred:• Prior experience in ecommerce merchandising or as “brick and mortar” retail buyer• Excellent analysis skills, excellent interpersonal and written communication skills, extremely organized, good follow through• Experience working with a sales team and enabling them for success• Proven business skills focused on strategic planning, analysis & reporting, establishing effective program metrics and cross-organizational communications. Ability to define industry benchmarks and best practicesDesired Technical Skills: • Graphics Program (i.e. Photoshop, Dreamweaver)• Microsoft Applications including Excel, Word, PowerPoint (advanced)• Database Applications• FTP• HTMLEducation, Certification, and/or Training:Minimum:• College degree in business, marketing or retailing with a passion for the casual game industryPreferred:MBA helpful but not required.Experience:Minimum:• 3 - 5 years of business to business or direct to consumer marketing for internet, entertainment, or games businessPreferred:• 5+ years of business to business or direct to consumer marketing for internet, entertainment, or games business.RealNetworks, Inc is proud to offer our full time employees an extensive benefits package, including vacation, medical, dental, vision, matching 401K, an employee stock purchase program and subsidized commuting options. Additional benefits include our charitable matching program, learning and development programs, employee wellness plans and more. RealNetworks is an equal opportunity employer. (EOE)

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Qualifications:

Knowledge, Skills, and Abilities:Minimum:• Technical proficiency in ecommerce, website infrastructure, digital content distribution, and DRM• Familiarity with product management workflow and roadmap planning• Must be skilled in multi-tasking across departments • Ability to successfully manage accounts in a dynamic, fast-paced environment • Understanding of Web site usability and Web Analytics• Demonstrated leadership skills and experience with managing a team of direct reportsPreferred:• Prior experience in ecommerce merchandising or as “brick and mortar” retail buyer• Excellent analysis skills, excellent interpersonal and written communication skills, extremely organized, good follow through• Experience working with a sales team and enabling them for success• Proven business skills focused on strategic planning, analysis & reporting, establishing effective program metrics and cross-organizational communications. Ability to define industry benchmarks and best practicesDesired Technical Skills: • Graphics Program (i.e. Photoshop, Dreamweaver)• Microsoft Applications including Excel, Word, PowerPoint (advanced)• Database Applications• FTP• HTMLEducation, Certification, and/or Training:Minimum:• College degree in business, marketing or retailing with a passion for the casual game industryPreferred:MBA helpful but not required.Experience:Minimum:• 3 - 5 years of business to business or direct to consumer marketing for internet, entertainment, or games businessPreferred:• 5+ years of business to business or direct to consumer marketing for internet, entertainment, or games business