salesforce.com: Senior Manager, Email Marketing

Location: US-CA-San Francisco Status: Full Time, Employee Job Category: Marketing/Product Education Level: Bachelor's Degree Description: Salesforce.com has rapidly evolved from a startup founded by four people in a cramped San Francisco apartment in 1999 to a company with more than 2,500 employees, an $800 Million Annual Revenue Run Rate and over 1,000,000 users worldwide. As a pioneer in on-demand business services, we are transforming the software industry, championing what we call the “democratization” of software—offering small companies the benefits of sophisticated business applications, a luxury previously affordable only for large enterprises. Our customers range in size from tiny companies to global multinational corporations and represent diverse industries. Top talent across the world joins salesforce.com for its “change the world” mentality; the opportunity to excel in a performance-driven, fast-paced, and competitive atmosphere; the chance to be surrounded by peers and leaders that inspire, motivate, and innovate and a corporate philosophy that incorporates community involvement into its fabric.A unique opportunity to work at a company that is a pioneer in the technology space, recognized as having one of the leading sales and marketing organizations in technology today.The ideal candidate will have a strong background in email strategy and execution, using analytics and insight to meet marketing program and business needs. The position is responsible for managing all customer- and prospect-facing email marketing communications and will work closely with the salesforce.com creative team on email design and copy. The position will define salesforce.com’s audience targeting strategy, testing methodology and measurement of email marketing effectiveness. In addition, this individual will drive the development of tools, processes, and framework to ensure operational compliance and efficiency. Responsibilities: As a Senior Email Marketing Manager you will responsible for: Owning all aspects of the email marketing channel Develop and manage the email communication plan to increase customer acquisition, engagement, customer retention, up-sell/cross-sell opportunities & revenue via newsletters and email campaigns Develop and test customer acquisition and retention email programs Track performance relative to targets and continually act to optimize results Set up email campaigns in email service provider platform, test, and deploy Develop value propositions and messaging via compelling communications Lead email white listing & ISP relations, CAN-SPAM compliance, and email vendor relationships Manage database issues and improvements with internal partners and third-party database partners Work cross-functionally within Marketing to develop audience targeting and testing strategies Provide insights on customer intelligence to refine targeting strategies Provide functional expertise, leadership and direction to Marketing Data Manager and email production staff on data pulls, segmentation, and any tracking requirements as defined by the business Monitor all list requests and manage the email marketing calendar to ensure appropriate audience targeting and compliance with mail frequency policy Ensure accuracy and integrity of data, information overlays from internal and external sources, and updates to the databases Identify and recommend process, data, and tool improvements Document salesforce.com segmentation process and policies Ensure customer data policies and salesforce.com’s privacy policy are enforced Manage a team of resources responsible for lead and contact data quality, segmentation, and executing all outbound email marketing campaigns.Required Skills/Experience: 7-10 years experience in Database Marketing or Database/Marketing Operations with a demonstrated track record in successful email marketing Experience with databases, segmentation, multi-variate testing and/or other marketing testing, and marketing data analysis Excellent quantitative skills with an ability to identify trends/insights from data Demonstrated ability to drive revenue and response from email 2+ years managing staff. Reputation as being effective in your communication (written, verbal and presentation) between both technical and non-technical audiences Proficiency with email service provider & software for deployment and analytics Demonstrated understanding of email marketing best practices and target marketing, with a track record of meeting campaign performance goals. Outstanding organizational skills and the ability to manage multiple priorities Excellent people skills to work across the organization and global salesforce.com offices Business-to-Business technology marketing experience is desirable Proficiency with SQL, Business Objects or other analytics application, Excel and MS Office applications. Experience with online analytics tools such as Google Analytics, NetTracker, Omniture, and WebTrends. B.S. in Marketing or related field; MBA desiredEmployees at salesforce.com consider their experience as defining points in their careers. If you are ready to become a key contributor and join one of today’s hottest, market-leading companies, then send us your resume and accomplishments today. In return for your efforts, salesforce.com offers a competitive compensation package including on site yoga, healthy snacks, paid-time-off for volunteering and more. Principals only, no agencies please. At salesforce.com equal talent always means equal opportunity. Please apply online at: http://www.salesforce.com/company/careers/locations/a0800000000Ab4WAAS/a017000000BMCYMAA5.jsp