ASSOCIATE MARKET RESEARCH MANAGER- SOUTH BURLINGTON,VT

Assoc Market Research Manager


Ben & Jerry's makes and sells all-natural super premium ice cream, frozen yogurt, and ice cream novelties. The flavors are innovative and irreverent, with names such as Chunky Monkey, Phish Food, and Cherry Garcia. The company focuses on sustainable, profitable growth, which rewards stakeholders and provides opportunities for employees. The $500 million brand is in 26 countries, and it is growing at double-digit rates. The complex and interesting business model includes distribution across retail channels and through Ben & Jerry's SCOOP SHOPS.


SUMMARY:
Manage the analysis and reporting of our syndicated data on product consumption (Nielsen) and the systems used to access this information. Assist with and lead the execution of consumer research projects and gathering of consumer insights in support of our Brand Marketing Team.

ESSENTIAL DUTIES AND RESPONSIBILITIES: Include the following. Other duties may be assigned.

Research, analyze and integrate data from multiple sources and channels to evaluate and report on the state of the business on a monthly basis (and ad-hoc). Identify future trends, new developments, brand performance and positioning to be used in strategic planning and decision-making. Provide actionable insights for brand building and innovation efforts. Present findings/summaries to the Senior Management team, Marketing department and others in the company as needed.

Work within the Brand Marketing Team to identify research needs and develop and execute a supporting research/analytic strategy. Assist with and lead the execution of consumer research projects, including those executed internally (survey development, participant recruitment, data collection and reporting) and those involving management of an outside vendor.

Assist with the execution and summarizing of insights from of our annual Brand Tracking Program and other annual brand performance monitoring tools.

Act as internal database expert for syndicated database (Nielsen), assuring data accuracy, trouble-shooting software problems and identifying ways to enhance program capabilities.

Train Marketing or other staff in the use of all available analytical software, tools and standard reports.

Other duties and projects as assigned.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor of Science degree in Business, Marketing, Statistics or the equivalent combination of education and experience. MBA or MS/MM in Marketing Research a plus.

3+ years experience in marketing/market research/sales analysis or equivalent analytical experience.

Strong analytical skills and extensive knowledge of database and analytical software is required. Proficiency with Nitro (Nielsen database access tool).


Excellent verbal and written communication skills, presentation skills.

Excellent project management, teamwork skills and initiative.

Strong skills with Excel/Word/PowerPoint and the internet.

Knowledge of consumer packaged goods industry.

PHYSICAL DEMANDS:
None

WORK ENVIRONMENT:
Office environment, some repetitive motion required.

Some travel required - approximately 20% of the time


The above cited duties and responsibilities describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of all the duties and responsibilities that an incumbent may be expected to perform.

Ben & Jerry's is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, veteran status and any other legally protected class in accordance with applicable federal, state and local laws