Associate Category Manager

Position – Title:  Associate Category Manager

 

Reporting Structure:  Wawa Key Account Manager

 

Department:  Marketing

 

Salary: Commensurate with skills and experience

 

Benefits: Full benefits package includes Medical, Dental, Vision, Life, LTD and AD&D insurances as well as Paid Time Off, 401K, Tuition Reimbursement and Supplemental Insurance opportunities.

 

Schedule:  Day shift; mostly Monday – Friday; approximately 40 - 45 hours per work – schedule

may fluctuate according to business needs. 

 

Supervision and Scope:  No direct reports.

 

Extended Contacts:  Principle contacts include the category marketing team, research and development, purchasing, operations, and customers

 

 

Job Requirements:

·  Education/Experience:  A combination of education and experience providing the required skill and knowledge for successful performance.

o Possession of a bachelor’s degree in a related business discipline

o One to two years progressively responsible experience in related business discipline

·  Knowledge:  Principles, practices, and methods of modern marketing; practices in operations procedures.  Knowledge of PC, MS Word, MS Excel, MS Publisher and MS Power Point. 

·  Competency/Skills: 

o Planning, coordinating, and leading programs and presentations. 

o Excellent problem solving abilities.

o Communicating clearly and concisely orally and in writing.

o Exceptional communication, analytical and organizational skills, as well as be detail oriented. 

o Ability to handle multiple tasks simultaneously, adapts well to change and able to prioritize multiple work assignments. 

o The ideal candidate should be self-motivated, detail oriented and able to work independently as well as within a team setting.

 

Summary Description: Under general direction of the Wawa Key Account Manager this individual is responsible for work involving all aspects in connection with the Marketing department.  In addition to assisting with various aspects of programs, presentations, and project coordination; this individual will support key business projects that execute against category plans, strategies, and tactical initiatives.  They will assist with executing against objectives and project plans that ensure the company’s goal for the successful completion of the program / project are completed and the customer’s needs are met.

 

Principle Functions:  The main function of the Associate Category Manager is to assist in executing against key initiatives that support overall company growth and financial objectives.  This includes; however, is not limited to, supporting updates in customer meetings, coordination of information between the customer and the company, and execution of daily marketing functions, supporting standard reporting needs, presentations and project coordination. 

o Utilize analysis tools to make recommendations for development of category plans and meeting strategic initiatives.

o Manages test programs and makes recommendations for successful completion of project / program. 

o Implement new product/program initiatives.  Communicate cross-functionally and externally key time lines.  Design and write programs and procedures.  Organize and monitor program tests.  Modify tests as needed.  Roll out programs (for financial and operational success) critical to achieving our strategic plan.

o Support  projects and teams as required to successfully execute marketing strategies and objectives. 

o Work cross-functionally to execute initiatives. Drive and communicate initiatives through the organization as needed. Coordinate Missa Bay functions and solicit feedback from operations. Write communication pieces and presentations as well as collect and present data.

o Leads communication and coordination of details of program within the organization with a wide range of functions and individuals.  Act as an internal and external liaison to coordinate literature / results of marketing tests, objectives and publications.

o Closely monitor category performance and makes recommendations for further development. Formally communicate performance and reasons for variances to supervisors.

o Completes internal work to insure quality / service levels are met.  Work with QA, cross functionally and with distribution center to ensure vendors meet standards and to determine actions in case of a quality or service concern.

o Provides continuing product surveillance and support of established product to obtain financial objectives.

o Manage range of product line and continuously review performance by sku/recipe for opportunities to edit or extend product lines.  Make recommendations for changes and additions by determining all factors including growth potential, importance to customer brand, profit, space and line capabilities. 

o Resolve issues. Resolve related category issues and concerns for customers.  Create contingency plans in the event products or service standards are not met.

o Other duties as assigned by supervisor.

 



 



This position description should not be construed to imply that these requirements are the exclusive standards of the position.  Incumbents will follow any other instructions, and perform any other related duties, as may be required by their supervisor.