Coordinator, Marketing Research

News America Marketing provides powerful media tools that break through the clutter of today's marketplace. Our broad portfolio of in-store, online and home-delivered products has become an integral part of most marketing plans due to its unparalleled consumer reach. News America Marketing is a key subsidiary of News Corporation, one of the world's largest vertically-integrated media and entertainment companies, and its sister companies include 20th Century Fox Films, Fox Broadcasting, HarperCollins Publishers, and The New York Post. Don't miss the opportunity to work for such a great Company! You may visit our website at http://www.newsamerica.com/.

 

Quantitative orientation. Strong analytical skills and data interpretive skills, ability to manage multiple tasks in a deadline sensitive environment. Negotiate/manage workload requests with other departments including sales and marketing.

 

Responsibilities of the position are the assist sales, identify business opportunities and plan programs using a variety of research tools, including, but not limited to:ESRI (Geo/demographic Targeting)Simmons (Advertising Reach & Frequency)Spectra (Demographic Targeting)SmartNet (Scanner Sales Data)IRI Builders (Household Panel Data)

This position will also become an expert on a proprietary FSI planning tool, SmartMatrix and act as a resource to sales/offer training sessions on SmartMatrix which uses syndicated data sources to identify business opportunities for FSI programs.

 

BA/BS

 

Candidates with an understanding of Consumer Packaged Goods Marketing Research Environment such as POS data, Consumer Purchase Panel data, Awareness Tracking, Copy Testing or Media Measurement A+

 

Excel, Powerpoint, Word