Direct Marketing Planner/Analyst

Leanin' Tree is the nation's leading fine art greeting card publisher with a rich tradition spanning over half a century. Our best-selling cards and gift products are sold wholesale to over 30,000 retailers nationwide, and direct to consumers through our catalog and website.

 

CONSUMER DIRECT MARKETING PLANNER/ANALYST

 

We are seeking an experienced professional to work with the Consumer Services Director to develop and execute Leanin’ Tree’s direct and multi-channel marketing efforts.  Develops, plans, analyzes and conducts reporting of marketing and sales efforts, product mix, cost effectiveness and new customer growth for all direct mail marketing activities to meet company objectives, drive sales, enhance customer loyalty and attract new customers. Responsible for mailing database support, mailing analysis, mail plan and mailpiece development and support, and list rental management for consumer direct and multi-channel marketing efforts. 

 

Minimum of 5 years experience in direct marketing (consumer products industry preferred) including direct mail campaign development (writing, editing and proofing copy), planning and scheduling, execution, and quantitative analysis. Requires strong knowledge of front-end test design and implementation in a direct marketing environment, as well as internet marketing applications (search engine optimization and marketing).

 

Database analysis and ERP (SAP preferred) experience required.  College graduate with Marketing, Business or related field degree preferred or equivalent direct marketing experience. Excellent communication, organization, and project management skills required.  PC literate and proficient in spreadsheet and database software.

 

We offer excellent benefits, including 26 paid days off in the first year of employment, 401(k) with company match, and a casual, fun work environment.

 

Please send your resume and cover letter with salary requirements to:

Leanin' Tree, Inc., Human Resources

Attn: CS08

P.O. Box 9500

Boulder, CO 80301

e-mail: jobs@leanintree.com

fax:  303-581-2182

 

Visit our website at http://www.leanintree.com

 

Equal Opportunity Employer/Affirmative Action Employer