Director of Strategic Marketing and Brand Management

Expand your knowledge, change lives for the better, and grow as a professional at Career Education Corporation, where we provide quality education for approximately 90,000 students worldwide through 80 campuses in the U.S., Canada, France, the United Kingdom and the United Arab Emirates, as well as online. Offering doctoral, master's, bachelor's and associate's degrees as well as diploma and certificate programs, CEC is a great place for professionals like you to learn and advance as fast and far as your talents will take you. Become a part of the team, and join one of the most-rapidly expanding companies in the private, for-profit, post-secondary education industry. We are now hiring dedicated individuals who want to make a positive difference for others, and for themselves. Director of Strategic Marketing and Brand Management Job Description  Do you need to make a change? Do you love to be challenged? If you want to do something extraordinary and rewarding we are a company that shares your vision.  Career Education Corporation is a dynamic educational services company committed to quality, career-focused learning led by passionate professionals who inspire individual worth and lifelong achievement. We have become one of the world's largest and fastest growing providers of quality, private, for-profit post secondary education, and were ranked 4th on Fortune Magazine's 2004 list of the 100 Fastest Growing Companies.  Our 80+ colleges, schools and universities are leaders in their markets, have long-operating histories, sterling reputations and well-known brand names. As a public company with revenues exceeding $2.5 billion, we deliver educational programs to more than 100,000 students in over 35 countries around the world.  We are currently in search of a Director of Strategic Marketing and Brand Management located in our Corporate headquarters in Hoffman Estates, Illinois.  General SummaryProvides management and support to Health Strategic Business Unit for Strategic Marketing, Planning and Brand Management related activities, ensuring the achievement of annual financial and operational targets in a manner consistent with the corporation’s Mission, Values, High Performance Principles and Strategic Choices. Principal Duties and Responsibilities  1.  Leads the application of marketing concepts and operating strategies (brand positioning, brand architecture, SWOT analysis, competitive assessment, market strategies, consumer segmentation, media planning, trade/consumer promotions, etc.) used in the development and execution of brand building programs.  2.  Evaluates the effectiveness of brand building programs in order to continuously learn from marketing efforts and improve future programs.  3.  Maintains thorough knowledge of brand strengths, weaknesses, critical attributes, requirements of relevant markets and current and planned brand building programs. 4.  Conduct competitive intelligence research and develop continuous in-depth knowledge of market space, competitors, industry trends, and other relevant information  5.  Assist in the development and execution of strategies and tactics required to achieve business and market development goals including support for acquisition and partnering activities  6.  Conduct market research and provide analytical business development support for the assessment of existing and new market opportunities  7.  Manage and disseminate competitive intelligence updates to key stakeholders Education & Knowledge  Bachelor’s Degree in Marketing, Advertising, Strategy or related discipline with minimum 3-5 years experience in Marketing, Advertising or Strategy Must have Consumer Products and Brand Management experience SWOT analysis experience Strong leadership, strategic thinking, and business management abilities Excellent analytic and planning ability Ability to synthesize data and articulate findings through excellent written & oral presentation skills Career Education Corporation offers an exciting, ethical work atmosphere and a very competitive compensation and benefits package including, medical/dental, stock purchase plan, 401 (k) plan, tuition assistance, performance bonus plan and ongoing professional development. For immediate and confidential consideration, please e-mail your resume indicating Job Code: DIR-MKTG to: mweltercec@comcast.net   EOE