Market Insight and Modelling Manager

Unilever’s mission is to add Vitality to Life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life.

Unilever is among the Top 70 of the Fortune Global 500 Companies. We are also one of the world’s leading suppliers of fast moving consumer goods in foods, household and personal care products. Our purpose is to meet the everyday needs of people everywhere – to anticipate the aspirations of our consumers and customers and to respond creatively and competitively with branded products and services, which raise the quality of life.

• Responsible for the delivery of specific elements of the local insight workplan. This includes market and shopper insight, modelling & analytics and media research.
• Manages day-to-day projects on activation, evaluation
• Provides insights based on market information and identifies non-innovation business growth opportunities
• Provides non-innovation led growth opportunities

Main Accountabilities
• Provides local category and brand performance measurement and competitor reviews
• Synthesizes primary and secondary research and provides insights into category/brand performance
• Manages marketing mix modelling and ROI analyses
• Manages research projects for activation projects including assessing in-market effectiveness
• Manages the logistics of the Brand & Communications Tracker
• Implements Unilever CMI best practice

Maximizes the efficiency and effectiveness of market research projects and analyses by:
• Selecting the appropriate technical design (within best practice guidelines)
• Ensuring clear project definition and actionability
• Evaluating proposals and bids from appropriate research suppliers
• Managing projects to time and budget
• Identifying and resolving issues during implementation
• Managing clients’ expectations
• Controlling the quality of suppliers’ work
• Interpreting and evaluating research findings
• Clearly communicating key findings/recommendations

Direct Reports Key Interfaces

• Marketing Brand Building,
• Customer Marketing
• CMI Brand Development
• M R Agencies, Ad Agencies, Promotions Agencies
• Operations, Finance

Experience
• Understands category and brands
• Designs and manages research projects
• Analyses market information to identify opportunities
• Minimum of 5 years Market Research
• Preferably a mix of ad hoc and market information

Please apply for this position by clicking on the link provided below or call 888-775-0389

https://recruitment.unileverservices.com/MAIN/careerportal/Job_Profile.cfm?szOrderID=9318&szReturnToSearch=1&szWordsToHighlight=Market%20Insight%20and%20Modelling%20Manager

Unilever offers a competitive compensation package which includes: Medical & Dental Plans, Life Insurance, including spouse and children, Health Care Flexible Spending, Dependent Care, Retirement & Savings Plans, Tuition Reimbursement, Paid Vacation and Holidays

Unilever is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, veteran status and any other legally protected class in accordance with applicable federal, state and local laws.

Employment is subject to verification of pre-employment drug-screening results and background investigation.