Market Research - Consumer Insights Planner

BACARDI U.S.A., INC.

 

Bacardi U.S.A., Inc., a United Statesdistributor and marketer of premium beverage alcohol products, is a subsidiary of Bacardi Limited. We boast a brand portfolio of some of the most recognized and top selling spirits in the world.  Bacardi U.S.A. is best known for BACARDI rum, which has been the number-one selling spirit in the United States for more than 25 years.

 

Bacardi’s roots date back to 1862, when founder Don Facundo Bacardi revolutionized spirits making by producing the world’s first light bodied rum.

 

In addition to BACARDI, the Bacardi U.S.A., Inc. portfolio includes: GREY GOOSE vodka, the world’s favorite super premium vodka; DEWAR’S Scotch, the top selling blended Scotch in the U.S.; BOMBAY SAPPHIRE gin, the top super premium gin in the U.S;.MARTINI & ROSSI vermouth, the favorite vermouth in the world; CAZADORES blue agave tequila, the top selling 100% blue agave tequila in the world and other notable brands and labels.

 

CONSUMER INSIGHTS PLANNER

 

As a member of the Business Analytics and Consumer Insights Team, this position is expected to bring the consumer perspective to marketing decision making around branding strategy, positioning, communication strategy, targeting and innovation. This role will be responsible for managing consumer understanding tools that help extract insight for the brands, and will work in partnership with Brand Marketing in the development of strategies for all consumer touch points (communication, packaging, innovation, etc.). This position will report to the Director of Consumer Insights.

 

Duties and Responsibilities:·  Serve as a comprehensive point of contact supporting the Marketing Brand Teams to achieve objectives and move the business forward·  On a continual and pro-active basis, identify key consumer and market information needs that arise on assigned areas of responsibility·  Design, implement and analyze cost-effective consumer research studies to address information needs/gaps for assigned businesses. ·  Execute analysis and provide insights to unlock growth, accelerate sales and increase consumer commitment incorporating both consumer information and market data.  ·  Consistently offer insights and council to all internal clients that are based on research learnings and reflect a solid understanding of both the consumer and the business·  Manage research suppliers and clients to ensure quality control on data collection and analysis·  Measure and evaluate effectiveness and efficiencies of A&P growth drivers nationally and in the field·  Drive a common brand building and insight language for the entire organization

·  Ongoing market analysis and assessment of competitors and market intelligence with a focus on the future and value creation.

 

Requirements:

 

-  Beverage Alcohol experience a plus

-  Strong planning and strategic thinking.

-  Excellent communication, teamwork and leadership skills.

-  Strong analytic, written, and oral communication skills. 

-  Ability to handle many projects simultaneously and work well under high-pressure circumstances. 

-  Ability to interact with senior and executive level management.

-  Enthusiastic, team player and able to adapt to change.

-  Microsoft Office including advanced Excel and PowerPoint.

-  Lotus Notes a plus.

-  Bachelors degree in Business (Marketing) or related field; MBA Advantageous

-  Minimum four years practical experience with Custom Market Research supplier;

-  3-5 years experience in a Corporate Market Research /Consumer Planning/Insights Department (CPG preferable). 

 

Relocation assistance will be considered. We offer competitive base pay, a generous bonus program, and truly outstanding benefits.  If you meet our qualifications and would like to explore becoming part of the Bacardi U.S.A. family, please apply online or email a copy of your resume to careers@bacardi.com , and include the job code 2007059 in your subject line.