Marketing Director, Travel Retail---- SKINCARE

Top tier cosmetics company seeks a Marketing Director, SKINCARE, for the TRAVEL RETAIL department of an international brand. This Director develops and ensures implementation of programs to meet international Brand objectives for various distribution channels in Travel Retailing.This position DOES NOT ACTUALLY DEVELOP THE PRODUCT, RATHER TAKES THE PRODUCT ALREADY DEVELOPED FROM THE BRAND AND IMPLEMENTS IT INTO THE TRAVEL RETAIL DEPARTMENT (duty free shops, cruise ships, ect.). Manages cost implications of each individual program. Plans and controls effectiveness of promotional programs.

 

+Develops Sales and Marketing objectives with Vice President and Regional Sales Directors that meet brand, regional and divisional objectives.

+Responsible for development of new Travel Retail Exclusive programs and calendar from concept to cost feasibility, to production in conjunction with Vice President, Global Marketing and Promotional Marketing. Ensures timely development and forecast offerings to field teams; mange timely delivery to distribution center and develops appropriate support materials for each program.

+Responsible for creation of innovative Special Events exclusive to Travel Retailing which involves all aspects including objectives, strategies, outline and workings of event, point of sales support, training

guidelines, sales presentations, results monitor forms, quarterly reviews with regions on results and actions and regular update reports delivered to Vice President.

+Identifies market trends, maintains awareness of competitive activity in Travel Retailing arena.

+Develops sales cycle material for sales force; follows-up with Brand in New York and suppliers for locally produced items.

+ Assists sale management as necessary in key customer contact to present future programs, follows-up promotional efforts; keeps informed of needs of sales force.

+Works with Brand Creative Directors, Visual Merchandising and International Marketing Development to ensure material development applicable to Travel Retailing; oversees and reviews ordering of visual merchandising materials, collateral and advertising materials and ensures timely availability for local marketing activities.

+Interfaces with Regional Forecasting Managers to ensure correctly weighted product mix and current sales objectives are reflected in saleable product forecast, reviews forecasting of new products and Travel Retailing Exclusive items in Focus system.

+Communicates latest Brand Merchandising guidelines to field.

+Produces quarterly analytical report on category performance.

+Communicates with regional teams to understand and identify their needs.

+Leads by example to further an encouraging, respectful and cooperative team environment

 

The position requires 8+ years experience in Marketing; Travel Retail Experience in cosmetics is preferred.

 

 

Please submit resume, in confidence, as a MS Word attachment to;   sschrage1@nyc.rr.com