Marketing Web Business Analyst

Marketing Web Business Analyst

 

Lifetime Brands Corporation is a leading designer, marketer and distributor of household cutlery, kitchenware, cutting boards, pantryware and bakeware, marketing its products under various trade names including Farberware® and Hoffritz®. A major initiative for the company is the growth and continued development of our Direct to Consumer division.  We are offering a unique personal growth opportunity at one of the most respected  names in the housewares industry. This position is based at our new corporate office in Garden City, NY. 

 

This individual will be responsible for analyzing all  customer data, website usage and reporting on the performance of all marketing vehicles for catalog website performance.

 

Responsibilities include:

 

· Support the analytic needs of the Direct to Consumer business unit by analyzing web traffic using clickstream tools such as Google Analytics to produce reports relating to the outcome.

· Daily review of website usage using Google Analytics.

· Power user of business intelligence tool, ie; Qlikview. 

· Analysis of web catalog performance.

· Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience.

· Work with the Website technology team to identify gaps in the data capture strategy and collaboratively implement enhancements.

 

We seek an individual who has some of these qualifications:Four  plus years of working with standard clickstream analysis tools: Omnniture, ClickTracks, WebTrends, HBX, CoreMetrics etc.  Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research. High level of expertise with Business Intelligence tools, such as Brio, Business Objects, MicroStrategy, Cognos etc with experience writing and tuning sql queries in a online or offline environment. Advanced level Excel skills. Knowledge of the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts. Excellent communication skills and ability to interact with all levels of end users and technical resources. Strong project management skills required.

We offer a competitive salary and benefits package including: Medical Dental Life Insurance401(K) planPaid VacationHolidays On Site Gym and Cafeteria.

 

Please forward cover letter with salary history/ requirements and resume referencing the position in the subject line to:  recruitment@lifetimebrands.com

 

EOE