Trade Marketing Manager - Consumer Packaged Goods

Passion for Brands, Passion for People

 

Trade Marketing Manager – Consumer Packaged Goods

 

Beiersdorf is a global market leader in consumer skin care and medical products with such well known brands as Nivea, Eucerin, Aquaphor, and Futuro.  With global headquarters in Hamburg, Germany and 130 worldwide affiliates, we produce and market the highest quality branded products with superior consumer benefit, reliability and safety.  At Beiersdorf, we focus on one goal: meeting consumers’ needs.  Every day.  Throughout the world. 

 

Beiersdorf Inc, the US affiliate, is headquartered in Wilton, CT.  We produce NIVEA, Eucerin, and Aquaphor skin care products in Norwalk, CT and Futuro brand products in Cincinnati, OH.  Our North American distribution center is also in Cincinnati.  We employ diverse, highly talented, ambitious people who make an impact with their work every day.  Our dedicated team is passionate and motivated, sees issues as opportunities, and embraces and enables positive change.  We operate in a transparent organizational structure that promotes cross-functional collaboration and teamwork.

 

 

RESPONSIBILITIES:

·  Coordinate account specific promotions:

- Assess account/sales team initiated concept/idea for fit with brand strategy;

-Coordinate with brand group and supply chain to validate costs/feasibility/timing;

-Develop consensus and generate RCE (Rough Cost Estimate).

·  Develop sales presentations and trade plans; work collaboratively and have ongoing communication with the Customer Strategy, Field Sales and Brand teams to:

-  Develop the product “story”, integrating category and consumer data,

-  Outline key elements of trade plan (product distribution objectives, placement, pricing & promotion),

-  Review and coordinate pricing and promotion guidelines,

-  Analyze impact of promotions and communicate accordingly.

·  Develop special packs that meet brand objectives and account requirements

·  Collaborate with Sales, Marketing, Supply Chain, and Customer Strategy to develop and coordinate account specific items/SKU’s; forecast and track retailer requirements for promotions, displays and special packs.

 

 

REQUIREMENTS:

·  BA/BS degree required; MBA helpful

·  Minimum of five years of CPG sales or marketing experience in the mass,/drug/grocery/club classes of trade

·  Strong knowledge of retail environment, with previous sales and/or marketing experience within consumer products industry

·  Solid project management, analytical, follow-through, execution and creative problem solving skills 

·  Strong understanding of trade marketing principles

·  Advanced MS Word, Excel and PowerPoint

·  Ability to travel 10-15% of time to key retailer locations and sales meetings

 

 

For consideration:

Send your resume with cover letter including salary history to the Human Resources department at jobs@bdfusa.com or fax to 203-563-5893.

 

    Beiersdorf Inc is an Equal Employment Opportunity Employer