Marketing Associate

Marketing Associate

POSITION SUMMARY

The Marketing Associate will be responsible for coordinating marketing initiatives for College Board programs and divisions. The Marketing Associate will work with the central, strategic marketing function to implement innovative, achievable marketing strategies that help the College Board effectively meet the needs of key constituents. This position will be responsible for tasks and deliverables that are integral to marketing strategy projects.

 

ESSENTIAL FUNCTIONS/RESPONSIBILITIES

· The Marketing Associate will collaborate with the Senior Director, Strategic Marketing and Marketing Directors to support the Strategic Marketing department to achieve the function’s goals of ensuring a more holistic view towards marketing, and aligning activities and initiatives with the organization’s goals and priorities.

· Collaborate with the Marketing and Publication Services function to manage the production of promotional publications used to support campaigns and sales efforts, including direct mail, advertising, email, print, presentations, and other online tools.

· Guide the development of copy for marketing materials and prepare creative briefs for internal and external marketing services designers.

· Participate in on-going review and improvement of marketing operations with a focus on improving our ability to effectively meet the needs of our constituents and measure success of initiatives and campaigns.

· Use marketing performance metrics and reports to inform future marketing strategies. 

· Develop and implement plans to coordinate an organization-wide approach toward marketing and branding.

· Outline the strategic and tactical goals and messages necessary for the assigned products, programs and services; will involve collaboration and coordination with strategy functions, program directors, collegeboard.com, and Communications & Marketing.

· Assist in managing external vendors for print and graphic design work to ensure quality, timely, and on budget delivery.

· Responsible for project management of CB Publications as assigned by the Marketing Director, and will monitor inventory of marketing publications.

· Assist in the management of focus groups, surveys, and other devices for capturing customer feedback to inform the development of messages and program positioning.

 

PRINCIPAL RELATIONSHIPS

Internal Contacts:

Work closely with program directors and managers to inform project direction

Manage projects through Marketing and Publication Services, collegeboard.com, and other communication units

 

External Contacts:

Marketing services vendors

Other outside constituents, including focus groups and surveys

 

MINIMUM QUALIFICATIONS

Education/Experience:

Bachelor’s Degree with a minimum of three to five years of directly-related work experience.

Project management and practical experience in marketing and advertising are required.

Working knowledge of marketing tools including: creative briefs, marketing plans, performance metrics, etc.

 



 

APPLY

If you are interested in joining the College Board we encourage you to Apply by visiting the Careers page of our website at www.collegeboard.com/careers.Please forward your resume and a cover letter that includes salary expectations. 

 

We are committed to diversity in the workplace. EOE. Please understand that only qualified candidates will be contacted.