Senior Product Marketing Manager / NY3697

Scholastic Corporation (NASDAQ: SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology and children’s media. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children's books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs and school-based book fairs, retail stores, schools, libraries, television networks and the Company’s Internet Site, www.scholastic.com

Position Description:

System 44 Product Manager / Sr. Product ManagerPurpose of the Job:The System 44 Product Manager will be responsible for launching a groundbreaking new digital learning product, System 44, and growing revenue through effective sales support, lead generation, product enhancements, pricing and promotional activity. The System 44 Product Manager will: Be the expert on product information including technology, teaching and student materialsManage the creation of product samplers and sales collateral for use by field staff Be available to field sales, operations, customer service, design and editorial to problem-solve and close issues Work with channel marketers to execute marketing campaigns across direct and indirect channels (advertising, conventions, catalogs, website, direct marketing initiatives and sales Launch new enhancements and products to the field sales forceWrite custom responses to complex customer questionsKey Responsibilities:Maintain expert knowledge on market for reading intervention products in K – 12 schoolsLead competitive analysis efforts to inform Keep field sales force up to date on latest information about products, positioning for new market segments and competitive intelligenceWork with sales team to develop specific product presentation tools for the field to ensure deep selling expertise (sales presentations, brochures, price lists, etc.)Keep website up to date with latest product information Represent marketing in weekly production status meetings and inform changes to product development, components, packaging and materialsRepresent marketing in monthly Sales & Operations meetings to provide sales forecasts taking into account normal business and promotional activities Coordinate corporate resources to ensure successful, on-time and cost-effective completion of projects

Qualifications:

Knowledge Required:Outstanding written and verbal Knowledge of market for reading curriculum materials for K-12 schools8+ Years experience in product managementBackground in educational technology extremely desirable Customer service orientationAbility to juggle multiple projects and to continually shift priorities given market changes Experience with development of promotional Intense commitment to following-through on High energy and open mindOther Requirements:Strong familiarity with Microsoft Office – Project management, including budgeting and Flexibility and willingness to help colleagues in management of related productsNOTE: Please include salary requirement in your cover letter.Scholastic Inc. is an Equal Opportunity Employer.M/F/D/V