Sr Strategy Analyst

Description:Purpose of the Job:The Senior Strategy Analyst will be responsible for conducting a variety of research and analysis activities to support strategic initiatives for Marketing (branded campaigns). They will be expected to use Sequel (SQL), Microsoft PowerPoint, Access, and Excel as well as KUs internal systems with precision and accuracy. They will also conduct research via the internet, analyst reports, and other sources. They must be comfortable with performing advanced analysis (at least one statistical programming language), writing analysis / requests for proposals that outline potential Marketing strategic partnerships and/or initiatives.Responsibilities and Typical Activities:- Conducting analysis on prospects/lead, current student and general population- Metrics will include retention, start rate, graduation, grade averages, etc.- Analyses will be examined by school, by degree type, by region and various other demographics.- Analyzing survey data and metrics (segmentation, brand positioning) and publications to identify trends - Identify effectiveness and efficiency of marketing programs ROMI (Return of Marketing Investment)- Conducting research on various subjects including competitive intelligence using the internet, analyst reports, etc.- Conducting simulations and forecasts- Performing various pricing and financial analyses (Price Elasticity/Point/Gap, DCF (Discounted cash flow), NPV (Net Present Value), IRR (Internal Rate of Return)) - Creating requests for proposals and presentations for internal and external sourcesA likely activities breakdown: - Conducting research and running analyses 40%- Creating presentations and requests for proposals 30%- Managing strategy project execution internally and externally 30%Required Experience:- 3 to 5 years work experience with experience in marketing and database marketing including media mix and pricing analysis- College degree required, Masters preferred (MBA, MS, MA)- Areas of concentration: Statistics, Applied Economics, Marketing Research / Science, Management Science, Media, Advertising, Mathematics, Management Information Systems- Proven strong abilities with Sequel (SQL), Microsoft Excel, PowerPoint, and Access to conduct analysis and create presentations- Strong willingness to learn one programming language (SAS or SPSS)- Customer relationship / experience marketing (CRM/CEM) experience a plus- Marketing Mix Modeling / price elasticity analysis a plusPosition Requirements /Scope of the Job/ Skills Required:- Experience with creating and running various marketing/management science, multi-variate/applied statistical and financial models such as projections and return on marketing investment- Ability to adapt to various computer applications and databases- Interest in higher education and marketing/strategy- Ability to manage internal relationships, set project plans, and meet deadlines- Ability to resolve complex problems - Ability to think strategically- Ability to take direction and demonstrate organizational agility- Higher education experience a plusMeasurement of Success:The Senior Strategy Analyst will be evaluated based on (a) efficient, accurate, and deep analysis and research; (b) ability to work with internal teams to meet project deadlines; (c) professionalism with external institutions, and (d) attitude and enthusiasm.Qualifications:3 to 5 years work experience with experience in marketing and database marketing including media mix and pricing analysis- College degree required, Masters preferred (MBA, MS, MA)- Areas of concentration: Statistics, Applied Economics, Marketing Research / Science, Management Science, Media, Advertising, Mathematics, Management Information Systems- Proven strong abilities with Sequel (SQL), Microsoft Excel, PowerPoint, and Access to conduct analysis and create presentations- Strong willingness to learn one programming language (SAS or SPSS)- Customer relationship / experience marketing (CRM/CEM) experience a plus- Marketing Mix Modeling / price elasticity analysis a plusPosition Requirements /Scope of the Job/ Skills Required:- Experience with creating and running various marketing/management science, multi-variate/applied statistical and financial models such as projections and return on marketing investment- Ability to adapt to various computer applications and databases- Interest in higher education and marketing/strategy- Ability to manage internal relationships, set project plans, and meet deadlines- Ability to resolve complex problems - Ability to think strategically- Ability to take direction and demonstrate organizational agility- Higher education experience a plusSalary/Benefits: Salary commensurate with experienceFull time employees enjoy these outstanding benefits: *401(k) plan *Comprehensive health, dental and short term disability & long term disability plans *Business casual dress code *Sick days, personal days, holidays, and vacation days *A friendly, team oriented environmentJob Location: Fort Lauderdale, FLJob Number: 5995BRCompany URL: http://www.kaplan.eduCompany Profile:Kaplan University is an institution of higher learning dedicated to providing innovative undergraduate, graduate, and continuing professional education. Our programs foster student learning with opportunities to launch, enhance, or change careers in a diverse global society. Kaplan University is committed to general education, a student-centered service and support approach, and applied scholarship in a practical environment. Kaplan University is a unit of Kaplan, Inc., a worldwide education services provider and a wholly owned subsidiary of The Washington Post Company (NYSE: WPO). www.kaplan.com