Brand Manager

Panasonic (Matsushita Electric Industrial Co., Ltd.), one of the largest electronic companies in the world provides a wide range of products, from audiovisual and information/communication equipment to home appliances and components. We endeavor to become a "Customer Value Creation Company" that provides safety, security, comfort and convenience in line with our visions of contributing to a ubiquitous networking society and coexisting with the global environment.Panasonic is seeking to hire a full time Brand Manager for the Demand Generation - Consumer Marketing Group.This position is responsible for the creation of integrated consumer campaigns that will drive demand, top-line sales growth, and brand preference for PCEC. This individual will be a change agent within the company to help PCEC make the shift from a manufacturing/sales driven company to a market-driven company and culture. Strategic Planning and Management? Lead/contribute to marketing plans that deliver business targets of revenue, profit, share, and units. ? Work with advertising agency to create inspiring and effective brand advertising strategies and outstanding brand communication.? Effectively translate consumer insights into actionable marketing plans? Develop brand positioning and value propositions? Develop national promotions for both trade and consumer targets? Coordinate between divisions for integrated messaging/promotion/efficiency? Work with internal and external research teams to identify and develop both core and new consumer segments by product category.Education and Experience? MBA with Marketing or Strategy emphasis preferred? 5+ years of Brand/Product Management at blue-chip Consumer Packaged Goods Company or blue-chip Durables company. Preference for candidates trained at P&G, Kraft, General Mills Colgate, J&J, et.al ? Excellent understanding of consumer brand management including a good basic understanding of sales and consumer promotion techniques? Demonstrated track record of using Marketing to turn around a business.? Excellent communication skills including written, verbal, and presentation skills? Strong organizational skills with the proven ability to multi-task? Ability to challenge and critique data and analysis? Experience in evaluating copy and creative to judge overall effectiveness? Previous exposure working in multi-cultural environment, ideally with Japanese counterparts.? Proven success leading through influence rather than direct authority? Ability to adapt and thrive in a dynamic, changing environment? Based in Panasonic North America headquarters in Secaucus, NJ however, some domestic travel required at times but would probably not exceed 15%Key Competencies? Strategic Leadership: Driven to envision a bigger, better future; establishes a clear vision and effectively enrolls, empowers, and influences others to achieve results. ? Consumer/Market Understanding: Has proven ability to deeply understand consumer needs, unearth new insights, and translate this learning into successful new product concepts/launches.? Collaboration: Is able to effectively lead a team of diverse cross- functional interests to achieve desired business objectives/goals; is able to put the needs of the business/enterprise ahead of personal needs in achieving resultsTo learn more about Panasonic?s products and services go to www.panasonic.com If you are interested in gaining valuable experience in a dynamic and challenging environment, submit your resume and cover letter.At Panasonic we offer competitive salaries and an excellent benefits package. We are an equal opportunity employer and maintain a drug-free workplace and perform pre-employment substance abuse testing. We are committed to creating a diverse work environment and proud to be an equal opportunity employer (m/f/d/v). Pre-employment drug testing may be required. Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic Corporation of North America https://recruiter.kenexa.com/panasonic/cc/CCJobDetailAction.ss?command=CCViewDetail&ccid=bupJEdUjsTs%3D&job_REQUISITION_NUMBER=15402