Director of Marketing- Energy/Power

My client, a Fortune 150 utility company is looking for a Marketing Director for their South Florida location. My client will only consider candidates that have previous marketing and leadership experience in the Energy industry. Director of Marketing Responsibilities: Develop and execute strategic and tactical marketing plan to drive growth across the residential and commercial segments. Understand customer lifecycle and collaborate with Product Development to research, test, and launch new products and services. Generate viable leads to build the sales pipeline. Expand sales support with marketing tools, training, and collateral. Conduct market, product, and customer analysis to identify trends and growth opportunities. Gather and analyze data and deliver improvements in customer satisfaction and retention. Analyze pricing across markets, products, and customers. Initiate public relations campaigns at targeted segments and publications. Lead marketing communication efforts and development of marketing brochures and literature. Develop a website including e-commerce functionality. Establish, monitor, and manage key marketing metrics.  Requirements:· BS/BA with MBA preferred 10+ years of accomplished marketing leadership with ENERGY INDUSTRY EXPERIENCE Combination of proven consumer and business to business experience Excellent strategy development, analytical, and financial acumen Proficient in change management and project management   Competitive and Negotiable Salary + 20% Target BonusRelocation Assistance Offered For immediate consideration, please forward a Word formatted resume along with salary history and requirements to: janegarofalo@mergisgroup.com .  ONLY QUALIFED APPLICANTS WILL BE CONTACTED ~The Mergis Group is the professional recruiting division of Spherion Corporation Built on more than 30 years of expertise, The Mergis Group is a specialty recruiting firm committed to helping professionals make the best career choices. We connect specialized professionals to leading opportunities that will foster success in their career.