Sr. Manager of Brand & Promotions Management

The Sr. Manager of Brand & Promotions Management has five major areas of responsibility:
1) TXU Energy Brand: Champion TXU Energy’s brand strategy and management processes to advance TXU Energy’s leadership role in the retail electricity category. Strategically, the Sr. Manager is responsible for defining and articulating the company’s brand architecture, strategy and identity. Operationally, the Sr. Manager is responsible for coordinating cross-functional implications to ensure the delivery of a consistent brand experience through integrated brand building programs (e.g., sponsorships, product development, marketing communications, etc.) and—working with internal partners—throughout all customer touchpoints to reinforce the brand promise and build brand relevance.
2) Promotions: Develop and manage TXU Energy’s calendar of marketing promotions, ensuring that the promotions are leveraged within and across sales channels, as appropriate, to achieve desired business objectives in desired markets
3) Key Selling Messages/Claims: Develop communication elements, including positioning, name and key selling message and claims, for commodity and non-commodity (Value-Added Products & Services, or VAPS) products.
4) Sponsorship/Events/Tradeshow Activation: Pre-evaluate, negotiate, select, activate and post-evaluate Sponsorships/Events/Tradeshows, ensuring they align with the TXU Energy brand strategy and meet business objectives.
5) Sales Collateral: Oversee the development and production of all sales/service collateral used within the Door to Door/ Partner/Strategic Alliance sales channels, at Sponsorships/Events/Tradeshows and within other customer interface opportunities (e.g., Community Relations).

Summary of Key Job Responsibilities:

Brand Management
• Develop insight-based brand positioning and architecture of the TXU Energy brand, determine the identity of product brands and identify the linkages between them and the TXU Energy brand.
• Manage the development of the TXU Energy brand and perform as brand steward, including the development and maintenance of the brand strategy, brand position, brand identity, brand value proposition, and supporting key selling messages and claims (reasons to believe/choose based on “Who we are”, “What we sell” and “How we sell it”)
• Be a credible leader and supportive business partner to ensure the adoption of a holistic and integrated view of brand building throughout the organization. Develop communication tools that clearly and simply communicate the brands’ differentiating attributes so they are understood throughout the organization.
• Work closely with Market Research in securing a timely vote of the customer in developing new brand concept options (Value Proposition, Brand Property, etc), selling messages/claims (e.g., copy testing) and key selling messages/claims prior to market launch.
• Maintain a catalog of brand messages and visual guidelines to be used as a reference for development of marketing communication materials. Work closely with all teams producing consumer-facing communications to ensure all marketing communications adhere to the guidelines.
• Establish the brand as a valuable business asset, including linkage of brand equity measures to bottom-line results.
• Develop and recommend brand strategy implications that impact customer touchpoints and manage the implementation of implications across the organization.
• Work closely with Customer Operations to ensure brand promise is delivered at all Customer Care touchpoints, including, but not limited to customer service calls, revenue management, credit and collections and customer service correspondence (including the bill).
• Provide guidance to Strategic Alliance and Partner teams to ensure co-marketing communications are properly branded and do not degrade the TXU Energy brand.
• Work closely with Market Research, Business Analysis/Reporting & Database Management, Product Development and Legal & Regulatory teams in developing and maintaining an up-to-date "claims sourcebook/creative library" that is used by all channels and inbound touch-points as a comprehensive source of LARR-compliant selling claims that support our overall brand communications and marketing strategies.
• Manage the maintenance of hard and softy copy library and catalog of marketing and sales creative and brand assets.
• Oversee the management of competitive creative from tracking agency, analyze and catalog perceived messages and archive. Proactively capture competitor claims and collaborate with Campaign & Pricing Development, Product Management, Legal & Regulatory teams to support/discredit them.
• Periodically benchmark agency costs to ensure that TXU Energy is receiving competitive pricing.
• Work closely with Market Research to test and track consumer perceptions of key brand attributes and key loyalty indicators.

Qualifications:
• 8-10 years of Communications/Marketing experience within a corporation or agency with a focus on advertising/branding and experience in promotions. Proven ability to develop business transformation strategies based on market/consumer insight.
• Solid experience in consumer package goods industry a real plus
• Experience in new product launch and/or communications a real plus
• Experience in sales collateral development
• Strong cross-functional expertise and the ability to thrive in a highly complex environment.
• Strategic and analytical thinking expertise and critical decision-making skills.
• Excellent leadership, organizational, and interpersonal skills, including relationship management, persuasion and negotiation skills required.
• Excellent written & oral communication skills, including presentation skills, at both detailed and executive levels. Ability to interact effectively at highest levels of the organization.

Education Requirements:

• Bachelor’s degree required. Master’s degree in Business, Marketing or related field preferred;

You MUST go to txucorp.com to apply for the position