SENIOR BUSINESS ANALYST, MARKETING

Major entertainment company has an exciting opening for a Senior Business Analyst, Marketing. Senior Business Analyst, MarketingPosition Summary: The Sr. Business Analyst analyzes, selects, engineers and implements cross-functional solutions for problems that are not specifically defined. Work assignments are focused on the areas of marketing execution efficiency and effectiveness. The position requires advanced knowledge of Marketing IT Systems as well as diverse fields and disciplines and an understanding of how best practices are applied and integrated. The Business Analyst supports the project team by completing deliverables associated to projects in the areas of process reengineering and improvement, software package selection, implementation, and maintenance of new business processes and software solutions, and is responsible for keeping pace with emerging and rapidly changing CPG, retail, and home entertainment industry marketing trends. Key Activities:In this highly-visible, customer-facing position, the successful candidate will work as part of a team that analyzes the current state of a process and follows through on documenting business requirements of new processes and systems that will improve overall marketing efficiency and effectiveness in a rapidly-changing global business.  To be effective, the individual in this role will proactively analyze existing manual marketing planning and financial processes in order to gain a complete understanding of the current state of a given process.  Based on analysis and business needs, the business analyst identifies process and system solutions. He or she will participate in choosing solution technologies to meet business process requirements and assess marketing solution packages against business process needs.  Finally, the successful individual in this position will build strong relationships with business and IT staff while providing world-class customer service.Primary Responsibilities:Hands-on Business Analytical Tasks include document creation,writing process flows and diagrams, and designing proof-of-concept and feasibility studiesCustomer-facing facilitation of Marketing Business Process Analysis including collaboration on business and systems improvement Hands-on documentation of design of Marketing business processes and related presentation materials required to facilitate IT and Business collaboration Work with team members to reverse engineer existing business processes to develop models of current state and desired future state Research, review, and analyze the effectiveness and efficiency of existing BPR techniques Prototype new processes Prepare and deliver reports, recommendations, or alternatives for improving processes Perform cost-benefit and return on investment analyses  Knowledge, Skills and AbilitiesRequired:B.A. or B.S. in a related field Strong marketing system analysis experience in a CPG company with successful history of delivering high-quality marketing systems In depth knowledge of marketing systems and processes including EMM, MRM, MOM, MARCOM, etc.5 years of proven experience with business and technical requirements analysis, process modeling/mapping, methodology development, and data modelingAbility to view systems and processes at all levels from the minute detail to abstract conceptComfort with ambiguitySavvy in assessing the appropriate level presentation and style for a given audience2+ years experience with UML modeling tools, RUP, and Enterprise ArchitectExpert office and presentation software skills including MS Office, Visio, and Powerpoint.Knowledge of process analysis and exposure to BPM/BPR/BAM concepts and in-depth knowledge/working experience on tools supporting these conceptsStrong customer service orientation, providing facilitation and consultative guidanceExperience working with a team to design, develop, and implement software solutions, systems, and productsKnowledge of Services Oriented conceptsExperience with major enterprise package software implementations, development platforms, and databasesUnderstanding of software project management methodologies and processesPreferred:MBAHome Entertainment or Music industry experience