VP Strategic Alliances

Live Nation is the world’s leading live music company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events.  We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence.  Live Nation creates superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Barbra Streisand, Madonna, U2 and Coldplay.  Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Blues-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Hammersmith Apollo and Wembley Arena.  Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings.  Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.”  For more information regarding concerts near you, Live Nation and its businesses, please visit our website at www.LiveNation.com.

 

Email carolyngurwich@livenation.com or apply directly at http://www.livenationcareers.com

 

 

Summary

This successful sponsorship sales executive will be responsible for creating and selling branded, high-impact music marketing programs across Live Nation’s 10,000 plus concert, 74+ venues and on-line network .

 

ResponsibilitiesCreate, package and sell solution-based music marketing;Meet or exceed revenue and key account goals;Focus on developing and maintaining strong relationships with important decision makers at client marketing companies and their respective advertising agencies; Craft sales presentations that creatively and distinctly differentiate and communicate unique assets to targeted prospects; Educate/ position Live Nation assets and marketing capabilities to the sponsor/ advertiser marketplace; demonstrate the branding values of live music to create unique marketing value with Live Nation’s assets;Structure, successfully negotiate and close all deals and arrangements. 

 

Qualifications

 A well developed marketing/strategic orientation to the selling process;Known for a resourceful entrepreneurial approach to business development and generating sponsorship revenues; A reputation as a "go-getter" and “Rainmaker; “Solid relationships with senior level marketing executives at relevant marketing corporations;Key agency contacts with media buyers, planners and senior media management; Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process;Sufficient understanding of media/ advertising buys to communicate value of sponsorship vs. pure media as a marketing solution;Strong interpersonal and leadership abilities with excellent oral and written communication skills;A creative salesperson with the ability to open doors and a demonstrated track record closing innovative sponsorships and integrated marketing programs;High energy and a personality that thrives in a fast-paced, changing environment; Demonstrated high-level relationship building and negotiating skills.5-7 years experience