Database Marketing Manager

AAA Auto Club South is looking for a Database Marketing Manager to join our team in Tampa to support Marketing’s high level objectives for acquisition, retention, cross-selling, and profitability by identifying, designing, and implementing analytic projects utilizing techniques such as spreadsheet analysis, modeling, and market testing. Utilize knowledge of these techniques in support of executive decision making and in support of Database Marketing strategy development. 

 

Selected candidate will perform analysis of member and/or customer behavior in support of Marketing efforts, design, manage, and report on market test, build models in support of strategic Marketing efforts and collaborate with internal partners to identify and evaluate opportunities to utilize analytics to maximize marketing success.

 

Position requires a Bachelors degree in Statistics or related field.  Masters degree preferred.  2–3 years experience using tools for statistical programming (e.g., SAS or SPSS) and database querying (e.g., SQL or Microsoft Access) preferred.  2–3 years experience utilizing statistical techniques that are commonly employed in Database Marketing and Direct Marketing, such as logistic regression, preferred.  Desktop computing skills and experience using one or more word-processing, spreadsheet (e.g., Microsoft Excel) and presentation graphics (e.g., Microsoft PowerPoint) software programs.  Good familiarity with Customer Relationship Management theory and practice, including the concepts of segmentation and response modeling, preferred.  1–2 years experience in experimental design & analysis preferred.  Ability to successfully communicate with marketing managers to identify their technical needs and to communicate the results of technical projects.