Director of Marketing

Director, Marketing

 

Who we are:

 

Markov Processes International, “MPI”, is a young, dynamic and growing company that develops and markets superior technology solutions for the financial services industry. MPI aims to dramatically improve investment research, reporting and content distribution for the world’s finest investment organizations. MPI offers a fast-paced and entrepreneurial environment for hard-working, independent and creative individuals.



 

General Job definition:

 

Plans and implements strategic and tactical marketing programs targeted toward existing and new markets by performing the following duties personally or through subordinates.




Essential Responsibilities: include the following. Other duties may be assigned.

 

·  Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

 

·  Develops and manages marketing budgets.

 

·  Plans and oversees advertising, promotion and public relations activities including print, online, electronic media and direct mail.

 

·  Develops and recommends product positioning and packaging to produce the highest long-term market share.

 

·  Ensures effective control of marketing results, and takes corrective action to see that marketing objectives fall within designated budgets.

 

·  Monitors competitor products, sales and marketing activities.

 

·  Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

 

·  Guides preparation of marketing activity reports and presents to executive management.

 

·  Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

 

·  Plans and manages all company-sponsored conferences and client events.

 

·  Coordinate all company appearances at industry conference and tradeshows.

 

·  Assist other departments within organization to prepare manuals and technical publications.

 

·  Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness of marketing campaigns.

 

 

Qualifications

 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

The requirements listed below are representative of the knowledge, skill and or/ability required.

 

Education and or Experience

 

Bachelors Degree in Finance, Economics, Marketing or Business preferred with a minimum of five years related experience with progressive managerial responsibilities.

Advance degrees are desirable.

 

Industry- Specific knowledge and skills




Demonstrated in depth knowledge of marketing techniques is required.  Expertise in the marketing of investment/financial products or services is highly desirable.  Past exposure to investment analytics, statistics and quantitative terminology is considered a strong plus.  Effective ability to communicate orally or in written form effectively with co-management, internal and external customers is essential.