Intern - Market Research

POSITION DESCRIPTION:

INGDirect ShareBuilder, the brokerage services arm of ING DIRECT, has an opportunity for MBA candidates who seek challenging and practical work experience.  Candidates with interests and aptitude in either qualitative or quantitative projects or both will be considered, as we are planning projects of both types.

 

 

GENERAL DESCRIPTION OF QUANTITATIVE PROJECTS:

We will be constructing several models for database marketing initiatives. These will include a classification model for customer segmentation and a predictive model of lifetime customer value.  Model inputs will include transactional variables pulled from our customer data warehouse and appended, household characteristics.  The candidate interested in these projects should have familiarity with profiling and modeling techniques and a general understanding, or actual experience with some, but not necessarily all of the following: regression (linear, logistic, etc.), cluster, factor (principle components), discriminant, and CHAID.  Familiarity with SPSS or similar statistical software will be assumed.

 

 

GENERAL DESCRIPTION OF QUALITATIVE PROJECTS:

We are planning focus groups to inform a comprehensive customer loyalty and satisfaction measurement process.  Our approach will follow that of the leading-edge, Customer Delight Model, in which we seek to identify delighter and dissatisfier attributes for subsequent use in a non-linear, relationship model.  We will also be conducting several projects consisting of one-on-one interviews in our on-site, usability lab. 

 

The candidate with interest in qualitative research should have aptitude for interview techniques and analysis of qualitative data.

 

 

OTHER REQUIRED SKILLS:

· Flexible, self-starting, motivated, high energy

· High personal standards of excellence

· Results-oriented with strong analytical skills

· Able to multi-task and prioritize appropriately

· Strong communication skills

· Attention to detail

 

 

ABOUT ING DIRECT:

ING DIRECT, the nation’s largest direct bank and fourth-largest thrift, is dedicated to inspiring Americans to become a nation of savers.  Since its inception in 2000, more than 6.5 million Americans have entrusted their savings with ING DIRECT, building the bank to $77 billion in assets.  For more information about ING DIRECT, please visit www.ingdirect.com or call 1-800-ING-DIRECT.

 ShareBuilder Securities Corporation, a subsidiary of ING Bank, fsb, is a registered broker-dealer and member FINRA/SIPC.