Marketing Analytics Manager

Description:Overview: - Responsible for data mining, marketing analysis and reporting for large financial company- Individual contributor- Directly report to Marketing DirectorResponsible for supporting Marketing's objectives for acquisition, retention, cross-selling, and profitability by identifying, designing and implementing analytic projects. Extract and leverage customer information from multiple data sources using sales force automation application and business intelligence analytics tools. Serves as a key subject matter expert in marketing analytics.Specifics:- Perform data slicing/datamining, marketing analysis and research including direct marketing response analysis, financial analysis, business trending, competitive analysis, segmentation, profiling, overall customer/data analysis, and forecasting. - Develop comprehensive ROI reporting (from CPL through NPV of accounts generated in acquisition, retention, and cross sales business units). Correlate revenue resulting from marketing programs.- Analyze monthly marketing campaign data (including phone, web, email leads and accounts) comparing actual data with marketing projections and/or previous period data. Track, measure, and analyze results and recommend changes to campaigns and communication strategy based on analysis and results. - Analyze customer segments - including customer needs, points of satisfaction, priorities, and basic life cycle for merchant or financial services customers and FDC relationship.- Track and report search engine referrals, keyword rankings and other traffic metrics for assigned sites to stakeholders- Develop marketing measures, baselines and benchmarks to improve company performance.- Advise on data architecture requirements which can adequately support future analytics efforts.- Maintain open communication with other team members regarding project status.- Complete work on time and inform others who will be impacted when timelines cannot be met due to a change in project scope or other unforeseen variables - Take initiative and make suggestions for improvement without being asked and take responsibility for the overall work quality. - Act as marketing liaison with Information Systems/Information Technology Department (IS/IT).Requirements:- Masters Degree in Data Analytics or MBA preferred.- 5-7 years of marketing analytics experience.- Must be detail-oriented with excellent analytical and problem-solving skills as well as sound business judgment.- Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility as well as act with a sense of urgency while being accurate and delivering quality.- Experience in the banking / financial industry a plus.- Ability to meet with internal clients on programs and opportunities.- Candidate must be articulate and able to communicate in a clear, concise manner and address target audience appropriately.- Must be able to maintain a focused demeanor in the face of stress and rapidly moving organization.- Must uphold the brand promise of the company while being sensitive to partner brands.- Technical knowledge includes: proficiency in building and populating spreadsheets using Excel, PowerPoint, salesforce.com experience a plus, Business Intelligence Analytics a plus, basic understanding of budget management and accrual process.Qualifications:Requirements:- Masters Degree in Data Analytics or MBA preferred.- 5-7 years of marketing analytics experience.- Must be detail-oriented with excellent analytical and problem-solving skills as well as sound business judgment.- Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility as well as act with a sense of urgency while being accurate and delivering quality.- Experience in the banking / financial industry a plus.- Ability to meet with internal clients on programs and opportunities.- Candidate must be articulate and able to communicate in a clear, concise manner and address target audience appropriately.- Must be able to maintain a focused demeanor in the face of stress and rapidly moving organization.- Must uphold the brand promise of the company while being sensitive to partner brands.- Technical knowledge includes: proficiency in building and populating spreadsheets using Excel, PowerPoint, salesforce.com experience a plus, Business Intelligence Analytics a plus, basic understanding of budget management and accrual process.Salary/Benefits: Salary commensurate with experienceJob Location: Atlanta, GAJob Number: 2696BRCompany URL: http://www.firstdata.com/careers Salary/Wage: Salary commensurate with experience Status: Full Time, Employee Job Category: Marketing/Product Relevant Work Experience: 5+ to 7 Years Education Level: Bachelor's Degree Reference Code: 2696BR