Marketing Database Cons

Job Description: Wells Fargo's Internet Services Group (ISG) is the driving creative and technical force behind Wellsfargo.com. ISG helps customers realize their financial goals by delivering the world's most innovative e-banking and e-commerce services, capabilities, and alliances. Wells Fargo is one of the largest Internet banks in the world, with over nine million online customers The online consumer base is growing at almost 18% from the prior year, with 60% of consumer checking accounts now managed online. The channel has 4.4 million bill pay and presentment customers, up 46% from the prior year, and its electronic document adoption rate is up over 100%. Traditional product sales through the online channel are also growing at double-digit rates As a result of this sustained growth, the online channel is now the largest transaction channel for Wells Fargo.As a Marketing Database Consultant within On-line Sales and Marketing Analytics, your primary responsibility will be to support the measurement, reporting and analysis of the on-line customer experience through WellsFargo.com and associated secure session banking applications. Your work will provide strategic and tactical business intelligence on the continuous improvement of credit product messaging, application experience and associated offers and contact strategies to drive significant growth in business results. You will be expected to extract, transform and interpret data. Based on data findings, develop hypotheses for testing, both proactively and in collaboration with Product Marketing Managers. The ability to synthesize large data sets, distill insights from on-line data in to focused recommendations and communicate effectively with Product Marketing Managers is essential to the success of a candidate.You will need practical experience with database analysis, ideally in an environment of multiple large-scale complex databases on different platforms. Flexibility and nimbleness across databases is critical, as is familiarity with optimizing efficiency of data queries and data/file manipulation. The On-Line Product and Web Channel Management Analytic team is part of the Customer Information and Analysis group within On-Line Sales and Marketing (OSM). Overall, the Customer Information and Analysis group is responsible for the database environment, toolset and associated business processes to leverage complex customer, product and internet channel data to create business insights, measure business performance, identify new business opportunities and effectively support new product or customer experience introductions. Minimum Qualifications: • Bachelor's degree or equivalent in business or a quantitative discipline (Finance, Economics, Statistics, Operations Research, Computer Science, etc.)• 10+ years experience in providing analytical support to product or marketing managers; includes analyzing, interpreting and presenting results• 5+ years of hands-on experience with financing product analysis• Demonstrated ability with Relational database design, concepts and usage with strong Excel, Access and SQL skills • Cross-platform experience especially between Oracle and Teradata• Nimbleness with output transfer from databases to reporting tools with polished formatting skills for maximum clarity and interpretation• Skilled in working with data at varying levels of granularity and the issues inherent in building data sets across platforms and systems of record• Strategic thinking skills with the ability to independently turn business questions into analytic frameworks and data extracts• Familiarity with basic statistical techniques or concepts Preferred Skills: • Masters degree in quantitative field• Experience with online data and marketing How to Express Interest in This Job: Wells Fargo invites you to apply for this job at https://employment.wellsfargo.com/psp/PSEA/APPLICANT_NW/HRMS/c/HRS_HRAM.HRS_CE.GBL?Page=HRS_CE_HM_PRE&Action=A&SiteID=1&Opening=3186536 We do not acknowledge the Online Application.WELLS FARGO IS AN AFFIRMATIVE ACTION AND EQUAL OPPORTUNITY EMPLOYER M/F/D/V. Email this job |