Marketing Specialist (263634-483)

Description



Marketing Specialist



Advanta was started in 1951 with $30 in seed money. Jack Alter, a Philadelphia school teacher, wanted to help fellow teachers get access to capital. Today, Advanta, with 1.3 million cardholders, is one of the largest credit card issuers (through Advanta Bank Corp.) to small business owners in the United States. Advanta was born out of the hard work of an entrepreneur, and now it services entrepreneurs. We are looking for someone with an entrepreneurial spirit, the ability to multitask, a willingness to roll up your sleeves and work hard, and an appreciation for teamwork.

This position is in our niche marketing group inside of Advanta’s Innovation Team, separate from our larger marketing group that serves Advanta’s existing credit card business. The Innovation Team is responsible for fostering entrepreneurship and creating connections with small business owners. We strive to become a valuable resource to our customers and the greater small business community.

In the past eight months, to further these objectives, the Innovation Team has developed ideablob and the KivaB4B Project. Ideablob (www.ideablob.com) is a thriving online community where entrepreneurs go to share “the next big idea” and get advice and feedback on their idea. The KivaB4B Project (www.kivab4b.org) was created to encourage U.S.-based small businesses to support entrepreneurs in the developing world through a matching program.

These two projects, and the projects in our innovation pipeline, need to be marketed to the public through traditional, interactive and social media outlets.

The Marketing Specialist will join our Business Development team at our beautiful 180 acre campus in Spring House, Pennsylvania located just outside of Philadelphia. Enjoy working in a friendly environment that offers competitive salaries and incentive plans plus many benefits, including medical, dental, vision and prescription drug coverage, 401(k) plan with a generous employer match, stock purchase program, employee stock ownership plan, tuition reimbursement and matching gifts program.

As a Marketing Specialist you will:Envision, create and maintain new and exciting ways to market initiatives in our department.Collaborate with senior Business Development team members to guide and execute strategic marketing efforts.Build, solidify and expand relationships internally and with vendors through partnership, responsibility, reliability, innovation, instinct and great work.Develop and oversee emails and e-newsletters for ongoing initiatives and promotions.Manage online social media efforts with assistance from our current vendor.Run pilot programs with early-stage products and marketing tests.Get your hands dirty, as needed; solve problems and think on your feet. Listen, interpret, design solutions, have a point of view and be persuasive.Required Skills

Bachelor’s degree in Marketing or Business Development, or equivalent experience required. 1 year project management experience in Marketing, encompassing all stages of the project lifecycle. Demonstrated success defining and launching new products. Experience in social media required. The likely candidate will have accounts on facebook, myspace, etc and experience with marketing through such avenues Experience in advertising through various media and emerging channels is preferred.Effective verbal, written and interpersonal skills; experience working with all levels of the organization.Excellent teamwork skills. Proven ability to influence cross-functional teams without formal authority.Detail-oriented with excellent organizational skills. Self-starter, adaptive, and innovative. Willingness to work hard as needed to accomplish team goalsMust be able to travel and work afterhours to attend events (trade shows, conferences, etc), as needed.

Advanta is an Equal Employment Opportunity Employer, M/F/D/V.Advanta requests that you apply for this position through their web site at: http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjob&jobid=263634&company_id=15483&jobboardid=24This ensures efficient processing of your application. Submitting a resume by email, mail, fax or through the apply button on a resume web site will cause relevant information to be missed.