eMail Marketing Specialist

Job Category: Marketing/Product Relevant Work Experience: 2+ to 5 Years Career Level: Experienced (Non-Manager) Education Level: Bachelor's Degree Job Description Join our team of over 4,100 associates worldwide and make a difference. For more than 30 years, TransUnion has been the credit information provider customers trust to deliver accurate and reliable financial data to support growing economies.  Today, we provide valuable business intelligence to customers around the globe. The Email Marketing Specialist is responsible for developing the overall email program strategy for TrueCredit.com. The main objective is to generate effective and consistent communications that reflect TransUnion Interactive's business and consumer objectives.  Additionally, this role will play a critical part in driving and delivering online channel business results for assigned business areas. The Email Marketing Specialist works with cross-functional business areas and internal teams to successfully drive online positioning and business results. Duties & Responsibilities: 1.  Set standards for TrueCredit.com email marketing best practices; manage overall email communications roadmap. 2.  Prepare, test and execute email marketing campaigns in compliance with CAN-SPAM legislation. 3.  Develop a prioritization and frequency management process for marketing emails. 4.  Serve as the online marketing strategist for assigned business areas, with the goal of maximizing sales, enrollments, and revenue through the online channel. 5.  Actively work and consult with business areas to develop online business plans, creating shared goals across business areas. 6.  Establish and maintain effective, collaborative working relationships with all stakeholders, business partners and internal teams. Work collaboratively with cross-functional teams to develop and implement business plans and analyze results. 7.  Develop targeted email and web site marketing plans leading to continuous improvements in business results and deepening customer relationships. Work collaboratively with the email and site execution teams, ensuring that the execution plans are in-line with the overall strategy. 8.  Work closely with the analytics team to fully understand marketing campaign performance and identify opportunities for optimizing results. 9.  Program emails in HTML format when necessary. Work with images on text base emails, etc. 10.  Monitor email marketing trends and best practices to increase efficiency and effectiveness of campaign results. 11.  Manage relationship with outside vendors. 12.  Prepare campaign analysis and reporting. 13.  Performs other related duties as assigned. Qualifications: The duties and responsibilities described above are the essential functions of the job.  The qualifications below are representative of the knowledge, skills, and/or abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Bachelor's degree required with preferred concentration in marketing, advertising or journalism.  A minimum of 2+ years of experience in a marketing/advertising agency or corporate marketing department.  Incumbent must be detail oriented with the ability to multi-task and prioritize workload.  Strong technical acumen.  Proficiency in Microsoft Office tools (e.g. Excel, Word, PowerPoint). Knowledge of Microsoft FrontPage and Macromedia Dreamweaver a plus.  Requires strong planning and organizational skills.  Demonstrates problem-solving and troubleshooting skills.  Strong written and verbal communication skills.  Excellent customer service skills, including strong listening skills and the ability to communicate and interact with individuals at all levels, both internally and externally.  The incumbent must maintain a focused, flexible, organized and proactive manner. We offer competitive salaries, comprehensive benefits, a business-casual environment, and a convenient downtown location. TransUnion is an Equal Opportunity/Affirmative Action Employer; M/F/D/V.  TransUnion values the advantages gained from a diverse workforce.Apply Today: https://careers.transunion.com/psc/HC89/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_CE.GBL?Page=HRS_CE_JOB_DTL&Action=A&JobOpeningId=3857&SiteId=3 Visit transunion.com At TransUnion, opportunity isn't simply something we offer clients. We understand our associates want the rewards and satisfaction that come with new career opportunities. We're always looking for talented people with insights that can make a difference to our clients. We recognize the power of employing the best - those who want to make an impact. It's what has made us an industry leader in credit and information management for more than 30 years. Whether you are looking for your first position in the corporate world, or searching for your next management role, explore the opportunities we have to energize your career.