Brand Manager

SUMMARY
Under general supervision, responsible for the development and execution of both annual and long-term strategic marketing plans for a substantial brand or multiple brands, consistent with the Company’s growth and profit objectives.

ESSENTIAL FUNCTIONS
• Identifies optimal consumer target and brand positioning.
• Serves as leader in developing and controlling implementation of market strategy, public relations strategy, sales coordination, pricing proposal, merchandising and media plan, packaging and distribution.
• Effectively and efficiently executes and makes recommendations for ongoing marketing plan modifications, package changes and line extensions.
• Accurately uses a variety of data sources to analyze relevant business situations, identifies and evaluates key business issues, drivers and growth opportunities and minimizes adverse trends.
• Collaborates with other key functional areas and manages outside promotional agencies to accomplish objectives on schedule and within budget.
• Works with Forecasting, Finance and Sales to manage and influence forecasts.
• Observes and analyzes new trends and competitive activities to seek innovative ways to build the brands outside normal and traditional methodologies.
• Develops and implements consumer and advertising testing programs to identify business-building initiatives.
• Manages research for new and existing products and proactively uses knowledge about consumers, competition and customers to assess and create business solutions and recommend courses of action.
• Leverages the equities inherent in existing products to successfully introduce new products.
• Works effectively with Winemaking to communicate consumer product needs.
• Manages all resources and marketing expenditures in a highly effective and efficient manner.
• Partners with senior management to implement a successful vision/strategy, through strong leadership skills.
• Develops or approves recommendations to change systems, policies and procedures; ensures timely and accurate implementation.

• Participates in department and interdepartmental planning and management teams; works cross-functionally to improve processes within the organization.
• Manages and contributes to development of advertising and promotion budgets.  May be responsible for some aspects of overhead budget.
• Identifies and obtains staff resources and capabilities needed to accomplish objectives.
• Monitors and ensures achievement of performance goals and objectives either directly or through subordinate staff.
• Oversees and handles projects that have a short to long term focus.
•   Balances planning efforts with day to day demands.
• Ensures employee conformance to established best practices and proper training of staff.
•   Responsible for understanding and complying with applicable quality, environmental and safety regulations. 
• If accountable for the work of others, responsible for ensuring their understanding and compliance.
• This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

SUPERVISORY RESPONSIBILITIES
Actively develops, coaches and mentors subordinate staff.  Conducts performance evaluations; recommends salary adjustments; rewards employees or takes disciplinary action, as necessary; addresses complaints and resolves issues.

QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE
• MBA plus 3 to 5 years of marketing experience; or equivalent combination of education and/or experience.

SKILLS
• Possesses and applies a comprehensive knowledge of particular field of specialization to the completion of difficult assignments.
• Demonstrates leadership.
• Possesses full breadth of production winegrowing knowledge from grape to bottle, including process control, production processing, work scheduling and prioritizing; government regulations.
• Possesses a high level of viticulture knowledge.
• Ability to read, analyze and interpret common scientific and technical journals, financial reports and legal documents. 
• Ability to respond to common inquiries or complaints from customers, regulatory agencies or members of the business community. 
• Ability to write speeches and articles for publication that conform to prescribed style and format. 
• Ability to effectively present information to top management, public groups and/or boards of directors.
• Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations and permutations. 
• Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory and factor analysis.
• Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
• Ability to apply creative resolutions to unusual issues, as well as identify potential issues and prevent them.
• Ability to complete Fine Wine Ambassador program.
• Proven ability to lead and develop subordinates. Equal Employment Opportunity EEO/AA  M/F/V/D