DIRECTOR OF MARKETING & SEGMENTATION

DIV.ftb P,DIV.ftb UL,DIV.ftb OL{margin-top:0px;margin-bottom:0px;font-family:Verdana,sans-serif;font-size:smaller;}DIRECTOR OF MARKETING & SEGMENTATION- Newark, NJ -Assume a leadership role in defining approaches and strategies that support Enterprise growth. Working closely with the VP of Corporate Marketing and Communications and Sales executives, you will help define Enterprise approaches to customer segmentation, identify customer target segments, and develop segment-focused marketing plans. Position also involves setting research agenda, directing research efforts, engaging appropriate colleagues, synthesizing research findings with tactical recommendations and leading a Marketing Intelligence Center producing competitor, trend, and runway/market-sizing analyses. Planning and managing budgets, coaching subordinates and presenting strategies to Management are also part of this considerable role.We are looking for a proven thought leader in customer segmentation, who has strong analytical, quantitative, communication and marketing skills. He/she must have a bachelor’s degree in marketing or closely related discipline, and 10-12 years experience marketing products/services through successful planning, research and segmentation. Ability to engage executives across all functional disciplines is a must. Experience in health care is desired, however, financial services or other products or services will be considered. An MBA is also preferred.We offer highly competitive salaries, a dynamic work environment, and a comprehensive benefits package that includes an on-site fitness and day care center. For immediate consideration, please email your resume to: zoe_katsilis@horizonblue.com or apply online at: www.horizonblue.com/careers EOE/AA M/F/D/V HORIZONBlue Cross Blue Shield of New JerseyMaking Healthcare Work