e-Marketing Manager

Today's healthcare industry -- dynamic and changing at a fast pace. Recruiting talented people can mean the difference between success or failure. At Blue Cross and Blue Shield of Massachusetts, our record of achievement represents a history of hiring the best people we can find, and then challenging them to excel. It's the kind of environment that enables us to give our best to the consumers we serve, and at the same time, work to the potential of those who work for us. Blue Cross Blue Shield of Massachusetts is an Equal Opportunity Employment/Affirmative Action Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, veteran status, disability, sexual orientation, or any other characteristics protected by law.Position SummaryThe eMarketing Manager is a results-oriented individual with experience in e-commerce and website development, including database marketing strategies and internet-related consumer promotions and behavior. The eMarketing Manager leads e-marketing efforts (including outside agencies) in strategic and creative development, implementation and measurement of all online and database activities and search engine optimization strategies. In addition, the eMarketing Manager is responsible for developing the email marketing strategy and providing end-to-end management of BCBSMA email program, utilizing effective online communications to integrate with other marketing programs to extend and support the overall brand experience. Key Accountabilities Develop the BCBSMA email marketing strategy and provide end-to-end management of BCBSMA email program. Define and implement a search engine marketing strategy, including optimization initiatives. Utilize effective online communications to integrate with other marketing programs to extend and support the overall brand experience. Set standards for email marketing and search engine marketing best practices. Serve as the email and search engine marketing strategist and internal evangelist to other business areas that seek to use email as a communication medium. Lead and work collaboratively with marketing communications teams and business areas to fully integrate and institutionalize email and search engine marketing as core competencies. Source lists externally, as required to address target audiences. Measure, analyze and identify opportunities for optimizing email and search marketing results. Ensure compliance with BCBSMA terms of use/privacy policy, CANSPAM and other permission-marketing email practices. Manage corporate opt-out lists. Develop segmentation, testing, reporting and analysis strategies and tactics for email and search engine marketing campaigns. Ensure that the email and search campaigns adhere to brand quality standards and guidelines. Manage all agencies and external resources to ensure efficiency and deliver measurable results. Results-oriented individual with experience in e-commerce and website development, including database marketing strategies and internet related consumer promotions and behavior. The ideal candidate is well aware of conventional online tools and practices, but strives for innovative alternatives. Familiarity with email service provider operations required as well as deep and diverse experience in online marketing, database marketing, email marketing, search marketing and online media. Creative and able to think 'outside the box' A great communicator, written and verbal Strong presentation skills Focused on results Highly motivated Assertive self-starter Detail-oriented Deeply familiar and passionate about online marketing concepts, practices and programs Experienced with hands-on implementation and results measurement Able to work effectively in cross-functional groups to drive success Able to work with minimal supervision while maintaining focus and productivity Education Bachelors Degree required. Position Information Location:  Boston, MA 02215 Job Category:  Marketing/Product Reference Code:  bcbs-00001466 Our commitment to building a diverse workplace is without question. We are an Equal Opportunity Employer.