Interactive Marketing Manager

Responsibilities:

• Manage paid search campaigns focusing, maintain close contact with search engine account teams and monitor of all bookings originating through Search Engine Marketing (SEM) channels

• Manage Search Engine Optimization (SEO) efforts for LHW.com and company owned sites, ensure that websites incorporate industry best practices for optimal search engine placement, represent SEO considerations during site enhancement projects

• Oversee member hotels' advertising placements on LHW.com, Luxres.com and email newsletters

• Oversee Internet Marketing Services provided to LHW member hotels, administer SEM campaigns to promote member hotels, evaluate services -e.g. website analytics for fit with member hotel needs

· Maintain the annual Internet Marketing budget, working with vendors and accounting department on managing budget process

· Seek and test new online marketing opportunities for LHW and other Leading Interactive Reservations (LIR) lines of business

 

Requirements:

· Excellent understanding of e-commerce best practices, both tactical and strategic understanding of SEM & SEO

· Must have experience with online advertising practices. Experience with Google AdWords, e-mail marketing or competitive Pay Per Click (PPC)programs preferred

· Experience with web analytics tool required

· Budget experience preferred

· Experience with major interactive marketing projects and/or email marketing methods

· Strong analytical skills

· Experience in hospitality related field or experience in implementing marketing efforts aimed at high-end consumer preferred

· At least 2-3 years interactive marketing experience. E-commerce or travel experience preferred