Account Manager - Lead Generation

Kaboose is the largest independent, family-focused online media company in North America and one of the top-five most visited family destinations online. From pregnancy to parenting, birthday parties to scrapbooking, and entertainment to education, Kaboose has the content and applications to help parents plan and share their family life. Kaboose owns some of the world's leading online properties targeting families, including BabyZone.com, ParentZone.com, Kaboose.com, AmazingMoms.com, TwoPeasInABucket.com, BubbleShare.com; BirthdayInABox.com, Funschool.com and Zeeks.com.

 

Kaboose trades on the Toronto Stock Exchange under the symbol “KAB�

 

 

Account Manager – Lead Generation

 

The Role:

In a new key sales position you will have an opportunity to accelerate the growth of an emerging, strategic revenue stream for Kaboose Inc.  This is a high profile role suited for an exceptional achiever with proven ability to contribute individually and as part of a dynamic and results focused team, combining both Sales and Marketing skill sets. This role reports to the Director of Marketing.

 

 

Responsibilities:

 

· Building a new revenue stream:

· Prospecting new business and maximizing existing business for the lead generation arm of Kaboose Inc. by procuring offers for promotion on the Kaboose Family Network from both lead generation networks / agencies and direct from advertisers.

· Targeting advertisers seeking moms and kids across a diversity of product categories including existing advertiser categories on the Kaboose Network (food, packaged goods, pharmaceutical and finance advertisers), as well as testing new non-traditional categories that would appeal to our key demo and expand our breadth of offerings.

· Negotiating business and contract terms.

· Developing sales strategy and solutions:

· Collaborating w/Director of Marketing to develop improved rate card and high ROI yielding offerings to clients seeking lead generation opportunities on all Kaboose properties.

· Contributing ideas, working with Marketing and Product Development teams, to build out innovative solutions for promoting and generating leads throughout the network.

· Managing business performance:

· Monitoring and reviewing results and work with internal teams to optimize offer placements and maximize the revenue yield of lead generation pages and modules on all of the Kaboose properties.

· Providing weekly sales and performance reports tracking to forecast.

 

Experience and Qualifications:

 

· You have a proven track record with Lead Generation / CPA advertising and have success procuring offers, yielding revenue of over $1M annually

· You have a minimum of 3 years sales/account management experience

· You are extremely knowledgeable about lead generation networks / agencies as well as fundamental agency media planning practices and procedures

· You are a team player who possesses superior interpersonal and communication skills, you are highly engaging with very polished presentation skills

· You are extremely goal driven and a proven self-starter – highly creative, enthusiastic and entrepreneurial

· You are proficient in:

o  Research tools: Comscore, Nielsen @Plan and Google Analytics

o  Microsoft Office: Excel, Word, PowerPoint

o  Salesforce.com

 

Why Kaboose:

 

· Excellent career opportunity

· The largest independent, family-focused online media company in North America

· Proven track record

· Highly competitive base salary and incentive compensation package

 

 

If interested, please send your cover letter and resume to erin.stevenson@kabooseinc.com