Associate Marketing Manager

Summary:

The Retention Marketing team is responsible for retaining and educating PlayPhone customers while motivating downloads and minimizing churn.  The team is also responsible for Web site projects for a handful of major retailers and brands such as ABC Mobile, Cartoon Network and WalMart Mobile. 

 

The Senior Marketing Analyst will support the team to develop, manage and improve all aspects of campaigns including - viral programs, user experience and Web site projects and email campaigns.

 

This position is perfectly suited for a high energy, highly motivated, detailed-oriented and persistent individual who has a foundation of experience in web site project management and/or email marketing and is looking to apply that experience within a high performance culture.

 

 

Roles & Responsibilities:


Campaign development and tracking

-  Assist to manage auto-triggered program from creative planning to Quality Assurance and Delivery. 

-  Help to improve the quality of email addresses captured.

-  Participate and contribute as required to cross-organizational web-related initiatives

Site development & User Experience

-  Assist in managing all Web site projects. This will include all day-to-day business and creative activities that involve the maintaining and updating of the website.

-  Track the schedule of Web site pipelines, manage progress, identify weaknesses, bottlenecks, and risks in the schedule, and troubleshoot communication and schedule dependency problems.

-  Work with in-house designer to create mock up. 

-  Coordinate the Web development to ensure a best-in-class user experience

-  Able to develop strong working relationships with internal peers, and secure cross-functional cooperation in a non-authority relationship

-  Skills needed include exceptional attention to detail and ability to respond quickly to changing business needs/timelines and completing quality projects on time.


Knowledge, skills, and competencies that are required include:

 

-  Associate Degree

-  1-2 years of experience in project management, having successfully executed multiple complex projects simultaneously from start to finish—all on time and within budget.

-  1 year of email marketing experience

-  3+ years of online marketing experience

-  Experience with Web tracking tools

-  Experience managing a web site

-  Absolutely impeccable integrity, meticulous organizational skills and a superb attention to detail

-  Demonstrated ambition, initiative and persistence/perseverance.

-  Extremely solid communication skills, especially written and verbal/presentation.

-  A solid grounding in Web technologies and an interest in marketing program management, product marketing, viral marketing, strategic planning, or other related areas of professional growth interest.

 

About PlayPhone, Inc.

PlayPhone was founded to simplify the experience for consumers purchasing mobile entertainment. We wanted to bring mobile entertainment to the masses by making it available online, at retail and other places consumers visit every day. In 2003, PlayPhone pioneered the concept of direct-to-consumer mobile content distribution and launched the first off-deck downloads of mobile games in North America.

 

PlayPhone is currently a leading mobile media company, and one of the largest distributors of mobile games, ringtones, wallpapers, videos and other personalized content in the world. Our premier destination, PlayPhone.com, is one of North America’s leading mobile content storefronts – and it is the only service offering a full portfolio of mobile branded games to users.

 

Visit PlayPhone.com now

 Field: Web site, Project Management, Email Marketing, analysisJob Functions: Viral Marketing, Project Management, Onsite Marketing, Online Marketing, Email Marketing, Program Management