Director Marketing

  has day-to-day management responsibility for driving acquisition efforts in the ID Theft channel. This includes managing online partnerships, launching an affiliate program, directing search efforts and piloting new tactics, such as offline mail and sponsorships. This position owns all aspects of ongoing management of these areas, including marketing optimization, profitability and general upkeep. This position reports to the General Manager and is a key role in the success of this vertical. The position also requires the ability to identify new marketing and placement opportunities, and convey the value that our solutions provide. Experience in online marketing and advertising is required.Responsibilities: Overall revenue and profit production from marketing efforts. Monitor budgetary progress and make adjustments to hit goals. Develop an account plan for each partner Develop marketing plans for affiliate network, search and new opportunities Negotiate new and maintaining existing placements on partner websites within a competitive marketplace. Interact with marketing, operations, technology and product groups internally Understand all key metrics within various channels and continually find and sell opportunities to optimize and further integrate Monitor issues affecting partners and take action on correcting problems as they arise and escalating where necessary. Point person in interacting with legal on contracts and terms and conditions in partner contracts. Monitor conversion metrics and trends and continually optimize marketing messaging, content and creative to maintain and grow conversion rates and lead flows. Staying abreast of industry trends, business opportunities and best practices.Skills/Requirements: Excellent interpersonal (oral and written) communication skills with an ability to sell / overcome objections Ability to represent Experian Consumer Direct and work with several levels of partner organizations 4+ years of professional experience, in affiliate or general online marketing Experience working with highly trafficked websites and portals Firm understanding of online marketing metrics and pricing models (CPA, CPM, CPC) Firm understanding of key behavioral and marketing practices to identify opportunities to better integrate Ability to negotiate effectively and sell on an ongoing basis Office productivity software: Word, Excel, email, etc. Experian is an Equal Opportunity Employer. Anyone needing accommodation to complete the interview process should notify the recruiter. To learn more about our business, please visit our web sites www.FreeCreditReport.com  |  www.ConsumerInfo.com  |  www.CreditExpert.com www.CreditMatters.com  |  www.NationalScoreIndex.com  |  www.PersonalCreditIndex.com