Director, Online Marketing

GENERAL SUMMARY OF JOB RESPONSIBILITIESDevelop and fine-tune member acquisition and testing strategies to optimize revenue and profitability growth through direct response online media.  Negotiate and manage media deals on most favorable terms for company and oversee account management of media partners. 

 

MAJOR JOB RESPONSIBILITIES/DUTIESOptimize all marketing including, but not limited to, click-thru and conversion percents, retention and overall profitability.Market and Test strategies ensuring that both are prioritized relative to company and partner needs and the optimization of revenue and profitability.  Ensure that all tests are analyzed thoroughly and that the proper marketing decisions are made in light of test results.  Prioritize and execute all marketing from creative design to internal and external approvals to operations and the testing of all creative prior to putting marketing liveCollaborate with internal and media partner reporting to ensure that key information is communicated correctly, efficiently and intelligently.Manage and prioritize organizational resources appropriately, in order to successfully execute on company’s online strategy.

 

SKILLS/EXPERIENCE/EDUCATIONAL REQUIREMENTSWell-versed in key Internet metrics: open rates, click-through percents, conversion percents, cpm, cpc, cpa… Strong understanding of Internet industry trends for all consumer marketing mediums – e-commerce, email, banners, pop-unders, landing pages, etc. Strong Internet direct marketing skills and background with ability to immediately apply these skills to online marketing initiatives.Good creative sense; ability to communicate ideas to Creative team in order to create online marketing materialsUnderstanding of technical aspects of Internet marketing, including database-driven functionalities, html, ftp, pixels, general web functionality, etc. Strong leadership, managerial and motivational skills, providing professional leadership and direction towards accomplishing goals.Extremely well organized with ability to balance multiple tasks. Strong analytical skills. Strong negotiation skills.Excellent oral and written communication skills and strong work ethic.Strong Excel skills critical (pivot tables, etc.).  Access skills a plus.Minimum of 7 years of marketing experience including a minimum of 4 years of relevant direct marketing experience and a minimum of 3 years of relevant online direct marketing experience is mandatory, with more years being optimal.  Agency or client side experience applies.MBA preferred, but not required.