Domain Name Product Management

Company Information:

Headquartered in Vancouver, Washington, Dotster, Inc. is one of the world’s largest and preeminent ICANN accredited domain name registrars with several million domain holdings under management and 800,000+ customers worldwide.

At Dotster, our mission is to provide a range of innovative, reliable and easy-to-use Internet solutions to our customers and to support them with unprecedented, personalized support.

Dotster has carefully nurtured relationships with consumer, small business, and corporate customers. It has built a feature-rich line of value-added services around its core domain name product offering. By bundling services and providing one-stop shopping, Dotster has successfully grown and enjoyed increased breadth and loyalty of its customer base. Dotster has strong profitability and is backed by Baker Capital.

Today, Dotster is proud to be a dynamic worldwide leader in Domain Registration, Web Hosting, Custom Website design, applications development, and online marketing. As the industry continues to advance, Dotster is excited to continue to break new ground in innovation.


Personal Summary:


The Specialist/Manager (depending on experience) reports to the CMO. The successful candidate will be a self-starting, motivated team player who will focus on developing and executing registry programs and promotions to support the goals of the business. Teamwork, integrity, strong work ethics, deep listening skills, high-energy, a desire to win, and a passionate personality are valued traits.


Responsibilities/Essential Functions:


This is a new position for Dotster. The core objective is to grow revenue in the company’s largest product line, domain names. Domains are the first step to an online identity and are supplied by top level domain (TLD) registries such as .com, .net, .org, .tv, .info, .mobi, .asia, etc. This person will either have or will quickly develop a close understanding of industry trends, registry product launches, effective promotions/merchandising, consumer buying factors, competitor activity, and internal product development processes. Externally, this person will build strong win-win partnerships with registries. Internally, this person will work closely with the online marketing and sales teams to generate increasing revenues at effective ROI. Key responsibilities include the following:

 Establishing a strong relationship with registries (rapport, negotiation, follow through)Identifying what TLDs should be featured on the website (availability, relative prominence, etc.)Developing a schedule of upcoming registry promotions (sunrises/landrushes, discounts/deals, innovative new marketing approaches)Testing and refining domain name promotions to maximize ROI (bundling, discounts, etc.)Building a calendar of co-marketing opportunities (co-funding of media buys, MDF)Understanding what drives the buying decision (individuals, domainers)Sensing opportunities in both primary and secondary markets (new and previously-owned domain names)Ensuring strong project management (launches on schedule, on budget)

 

The preceding bullets notwithstanding, this is a dynamic industry where marketplace factors—and job responsibilities—are continually subject to change. This person will be flexible and adaptable when new opportunities arise.

 

Skills:

· Business intuition – savvy for growing product lines that integrate e-commerce into a multi-channel marketing program

· Balance of detail and action orientation  –  passion for data tempered by decision-making with limited information.

· Partnership building – skills in identifying business goals, negotiating win-win outcomes, and building relationships with industry partners

· Testing and refining – ability to develop hypotheses and execute programs varying audience, offer and creative

· Innovation – skills in creative thinking and envisioning new sales and promotional structures

· Team skills – ability to follow as well as lead while focusing on how Dotster succeeds collectively

· Web – knowledge of web technologies, platforms and inter-relationships

 

Experience:


This fast paced role will lead planning and implementation of marketing programs to grow Dotster’s business. The individual should have experience in product management, partner relationships, co-marketing, and pricing/promotions.

 

Minimum Qualifications:

· 5-7 years product management/marketing experience in an online / Internet / e-commerce environment

· Demonstrated successful track record, strong current references

· Preference will be given to candidates with experience across all the marketing disciplines above, though it is not required

· Excellent knowledge and extensive use of personal computer applications (MS OFFICE) and Internet related tools

Job Conditions:

Must work independently with limited supervision
Based in Vancouver, Washington; at times travel may be required
Regular communication with team members

 

Compensation and Benefits:

· Salary: Base + Bonus based upon overall company performance and meeting individual MBO targets

· Dotster offers a competitive benefits package including:

· Health Care, Dental, Vision & EAP Benefits

·  401k program with company match

· Paid holidays and PTO


PREFERENCE WILL BE GIVEN TO QUALIFIED CANDIDATES IN THE PORTLAND - VANCOUVER METRO AREA