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Email Marketing Associate
| Details |
Country: USA
Location: New York-Westchester Yonkers
Total applied: 29 Job Category:Marketing/Product
Location:US-NY-Yonkers
Status:Employee
Career Level:Experienced (Non-Manager)
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Email Marketing Associate
Come work for one of the companies that Westchester Magazine has named "10 Best Places to Work." The Consumer Reports' National Testing and Research Center headquartered in Yonkers, N.Y., is the largest consumer product testing center in the world, with 50 labs under one roof. As a web and print publisher with one of the largest subscriber bases in the world, Consumer Reports is focused on advocating on behalf of consumers. In addition to an exciting, challenging and collegial work environment, we offer great benefits including:
* Competitive salary
* 401(k) & Pension Plan
* Comprehensive health, dental, life and disability benefits for self and family, including domestic partners
* Tuition reimbursement
* On-site cafeteria, fitness center and personal trainer
* Free shuttle service from local Metro North stations and the New York City subway
- Assist with the e-mail marketing for ConsumerReportsHealth.org and other web products including ConsumerReports.org.
- Help to develop strategy and manage all aspects of email marketing campaigns and newsletters, including production work flow, legal compliance, campaign scheduling, targeting/list selection, campaign test plan, and post-campaign analysis.
- Work with deliverability vendor to ensure that all emails are optimized for inbox delivery.
- Coordinate execution of various testing aspects of emails (including creative, list, subject line, day, time of day, copy, format, landing pages, etc.)
- Serve as the email subject matter expert, promoting best practices for email communications.
- Integrate direct mail campaigns and target email programs for entire marketing department.
- Analyze and report on all email campaigns by sent, delivered, opened, clicked, conversion.
- Assist in the management of multiple vendors including email deployment vendor, delivery vendor, and creative agencies.
- Balance and approve counts; troubleshoot anomalies.
- Liaison to Direct Marketing departments (Database, Retention, New Business), and to Product Teams.
- Work with business managers inside and outside of the department to facilitate the communication between all groups. Also includes keeping master deployment list and publishing and presenting at monthly email meeting.
- Performs other duties of the department but not those of a higher level.
Bachelors degree and a minimum of three years experience in online/direct marketing and email. Experience executing email and direct response campaigns. Highly proficient analyzing and interpreting data; able to synthesize information from a variety of sources and translate into effective and actionable reports. Excellent relationship building, interpersonal and communication skills, both written and verbal. Working knowledge of Microsoft Office and HTML a plus. Effective time-management skills. Detail oriented; able to work individually and as part of a team under tight deadlines with constantly changing priorities.
If interested, please apply online at http://track.jobviper.com/ViewJob.asp?id=508728-3-923
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