Interactive Marketing Manager

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for approximately 60 partners. GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care, and marketing services. We provide e-commerce solutions for approximately 80 partners. GSI Commerce's marketing services agency is seeking a motivated, energetic leader to be part of our Marketing Services team. Our agency has enjoyed dramatic growth over the past 2 years, now representing 35 of the top e-commerce brands. We are looking for a dynamic interactive marketing pro with the right combination of strategic and analytical skills to take us to the next level. This opportunity is a high profile position leading the marketing services team for one of the agency's key clients. Strong client interaction skills are critical to success.The ideal candidate is an experienced, highly respected professional in the media/advertising space. He/she must also be collaborative, outgoing, analytical, results oriented, and have strong management skills ' with the ability to provide solid leadership to a cross-functional team. The extreme visibility of the position requires that candidates have a thorough understanding of email marketing, affiliate marketing, online advertising and search, from both a strategic and a tactical perspective.The Interactive Marketing Manager has ownership and direct responsibility for management within the marketing group on a key account. This position oversees their team in the development of strategy and writing of media/marketing plans to meet client's marketing objectives and the subsequent implementation and performance analysis. Interactive Marketing Manager's are part of the core account team and maintain a strong relationship with the client and internally across all disciplines.Strategic Capabilities- The ability to gain the respect and trust of clients, to help position GSI as a strategic resource with key client contacts. This includes the ability to understand key client wants, and to articulate the agency's ability to provide solutions to business needs.- Core contributor to strategic initiatives. Articulates GSI Commerce's view on customer segmentation/CRM, media/search strategy, tactics and execution. Ensures that strategies align with objectives and that client expectations are set and met consistently. - Oversee development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, media mix strategy etc.) - Responsible for comprehensive management of assigned accounts within the media department with oversight from a Group Marketing Director. Typically, this includes the management of industry/category knowledge, marketing planning, campaign implementation/execution, performance tracking and analysis and various associated projects.- Manage creative development for site-side graphic changes, email marketing, and affiliates, to ensure strategic integrity, and continuity across channels.- Work with partner to better integrate online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging, and superior customer experience.- Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications.- Seek opportunities to grow the business, and cross-sell services based on client needs.Client Management- Assume substantial role on the core client team to manage day-to-day interaction, identify issues, develop new business opportunities with existing clients and assist in development of new client relationships. - Assume ownership of client questions and issues related to media/marketing; serve as day-to-day contact along side account director.Management- Work closely with account, creative and reporting/analysis teams to ensure media plans and creative/measurement work are strategically aligned, and client needs are met. - Responsible for oversight of all program budgets. - Promote/sell media department capabilities across teams/company - Manage the work of the Media buyer/planners, Search specialists, Email Specialists, Affiliate managers, providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members- Work with indirect reports in reporting, creative development, and business management, to ensure seamless operation of the account. - Bachelor's degree in a related field required - Minimum of 6 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department). - Extensive online advertising/search experience is an absolute requisite; including forecasting, planning, execution and performance analysis- Experience with and knowledge of affiliate and email marketing- Management experience is required, with a minimum of 3 years in a management role.- Proven leadership ability and previous client relationship experience required.Additional Requirements:- Thorough knowledge and understanding of interactive media (all channels and pricing models - Thorough knowledge and understanding of interactive media tools and technologies (our partners are DART, Channel Advisor and - In depth understanding of marketing forecasting, media planning, implementation and performance analysis - Superior supervisory and management skills - Proficient computer and media research skills (e.g., Word, Excel, PowerPoint, Nielsen NetRatings, AdRelevance, etc.) - Exemplary communication skills (persuasive written, compelling oral) - Time management and problem solving skills - Proficiency in managing numbers RESPOND HERE! Respond immediately by accessing the following dedicated online response form which will allow you to cut and paste your resume. This form will go directly and immediately to the hiring authority for this position. Access the online response form at: http://sh.webhire.com/servlet/resp/rf?jobid=2173638&boardid=749 RESPOND HERE! Respond immediately by accessing the following dedicated online response form which will allow you to cut and paste your resume. This form will go directly and immediately to the hiring authority for this position. Access the online response form at: http://sh.webhire.com/servlet/resp/ Job Title: Interactive Marketing Manager Company: GSI Commerce Solutions, Inc. Solutions, Inc. Location: King of Prussia, PA 19406 Job Category: Marketing/Product Career Level: Manager (Manager/Supervisor of Staff) Company: GSI Commerce Solutions, Inc. Solutions, Inc. Reference Code: gsi-00002500 GSI Commerce is an Equal Opportunity Employer.