Interactive Marketing Specialist

 

Interactive Marketing Specialist

 

Listrak is seeking an energetic technical/creative whiz bang to help us manage our ever growing client workload.  The ideal candidate for this position is someone who is eager to learn about Interactive marketing specifically email marketing.  This specific position will entail implementing email marketing strategies and campaigns for our current full-service customer base.

 

Requirements


Positive attitude, good work ethic, excellent communications skills, strong relationship builder, proven leadership experience, with a drive to succeed and a passion to help our clients be successful.  Their success is your success.

 

Job Functions

 

The Interactive Marketing Specialist will be responsible for a number of functions within the organization.  These functions include:

 

Email Marketing:

 Manage full service email campaign process: list management, campaign assembly, proofing, client review, deliverability analysis, schedule campaigns, manage landing pages, and validate the offers, promotions, and event listings for Listrak clients.
 Measure and analyze campaign performance for clients such as delivery rate, click rate, conversion rate, unsubscribes, bounces, etc. for Listrak clients.
Suggest improvements for future campaigns that will increase relevancy, campaign conversion and overall ROI for our full-service clients. 

Skills Needed:

 PhotoshopDreamweaverExcelHTML & CSS

 About Listrak

Listrak delivers true email marketing intelligence that leading national marketers have come to rely on to launch highly targeted email campaigns that increase revenue, deepen customer relationships, and increase sales leads.

Listrak’s email marketing services and hosted application make it easy to create measurable, cost effective campaigns, and its flexible and intuitive web-based user interface is simple to use. Listrak clients include Motorola, L’Oreal, The Commonwealth of Pennsylvania, Royal Bank of Scotland, Hitachi, and PR Newswire as well as a host of other firms utilizing Listrak to maximize their permission-based opt-in email marketing efforts. Listrak was founded in 2001 and is based in Lititz, Pennsylvania. More information can be found at http://www.listrak.com/.

In 2006 for the second year in a row, Listrak was recognized as one of the Top Fifty Fastest Growing Companies in Central PA.  Listrak was also awarded the 2006 Small Business Technological Excellence Award by the Philadelphia Chamber of Commerce.

Visit our website at http://www.listrak.com/