Marketing Manager

Marketing Manager

Knovel is an online resource used by engineers around the world to quickly locate relevant and reliable technical information. Knovel customers include Fortune 500 companies and leading universities worldwide.  Knovel has uniquely optimized content, search, and interactive tools which enable engineers to find the right information faster.

Knovel is looking for an energetic, analytical and strategically oriented Marketing Manager to join our fast paced and rapidly growing business. The Marketing Manager will plan, execute and manage marketing activity to achieve business objectives and revenue targets. Key responsibilities will include:

• Development and execution of marketing programs which will support new product sales or increase the utilization of product among our installed customer base.
• Develop compelling materials including support lead generating and nurturing efforts
• Develop marketing communication materials which may include selling aids, brochures, customer presentations, sales letters, white papers and product demos.
• Contribute to customer communications plans and execute activities which may include product release communications, customer newsletters and press announcements.
• Execute market research activities and competitive evaluations.
• Evaluate effectiveness of all charged marketing activities using data and recommend modifications and improvements to programs.

The Marketing Manager must be eager to learn and be willing to test, measure, analyze and adjust.

Qualifications:
• B.S. degree in marketing or business administration
• Minimum 5 years marketing experience working in an information, software or publishing business required OR a similar experience marketing a conceptual B2B service.
• Must be able to efficiently develop compelling and well written materials. Writing samples including promotional letters, newsletters or presentations will be requested.
• Experience marketing in support of an account managed sales processes is highly desirable.
• Candidate should have an affinity for web products and the ability to grasp technical / technology related details.
• Strong project management skills and the ability to prioritize competing tasks required.
• Experience maintaining promotional web content and executing email marketing campaigns
• Must be proficient in MS Office applications and familiar with HTML

Knovel offers an excellent benefit package including medical, dental, life insurance, disability,and a 401(k) plan with a company match.