Marketing Manager, CRM & Email

THE ROLE

We are seeking an exceptional Relationship Marketing Manager to help support Netflix’s growing CRM practice. Working within a lean and analytical marketing department, this position supports the Director of Relationship Marketing in optimizing member acquisition and communications through direct email and database marketing programs. The selected candidate will responsible for developing, managing, and improving all aspects of ad hoc and on-going outbound email and direct marketing communication programs. Additionally, this candidate will have the opportunity to play an integral role in shaping the campaign strategy and requirements for future channel enhancements.

This position is perfectly suited for a high energy, highly motivated individual who has a foundation of experience in email and/or database marketing and is looking to apply that experience within a high performance culture. Committed to enhancing the company's overall CRM practice, this role is an ideal opportunity for a data-driven marketer seeking to apply their expertise to grow the Netflix business.


RESPONSIBILITIES


Manage and continually optimize the creation and execution of all strategic and tactical elements of a portfolio of email marketing campaigns. This includes setting campaign objectives, testing recommendations, test plan development and creative direction

Ensure overall contact and communications strategy is supported and provide recommendations for improvement. Create and lead the planning and development of ongoing communications targeted toward multiple key segments through in-depth prospect and customer analysis

Responsible for the forecasting, analysis, reporting and presentation of overall program, testing and campaign results. Translate data and communicate email performance specific to internal product, merchandising and marketing groups

Identify and conduct the analysis needed to drive segmentation and content that should be tested and featured within targeted and segmented emails

Work collaboratively with various internal teams to identify and implement database marketing opportunities to more effectively reach consumers in various high value segments

Continually develop, measure, and optimize campaign and portfolio testing programs using A/B and multivariate methodologies. This position will assume direct responsibility for portfolio programs and will be expected to maximize profitability of these programs over time

Manage internal and external resources to ensure that campaigns are executed accurately

Act as a team representative to various internal clients who rely on email marketing to advance the business needs, including marketing, product and merchandising teams

Become recognized within the company as an expert on the email marketing space, as well Netflix’s email marketing practice.


REQUIREMENTS


5+ years experience in direct/database marketing or customer relationship marketing program development and/or implementation. Experience with CRM and campaign management systems ideal

2+ years experience utilizing outbound email marketing, ideally in a B-to-C environment. Experience in retail e-commerce a plus.

Superb data evaluation skills, with the ability to extract and interpret data from various sources to offer creative marketing and business solutions

Strong understanding of direct marketing principles and internet-based consumer behavior

Advanced project management skills & experience a must

Able to develop strong working relationships with internal peers, and secure cross-functional cooperation in a non-authority relationship

Bachelor's degree in Marketing or related field, MBA preferred
Please see above.

For quick consideration apply here