Media Director

As a Media Director you will guide and drive media strategies for accounts and help to set overall objectives, budgets, and approach including development of timelines, POVs, RFPs, plans, agreements, client memos and correspondence from within and outside the agency.

Job Responsibilities:Guide and drive media strategies for  client account(s) and help to set overall objectives Develop and maintain media plans and monitor all approvals and client budgets Perform in-depth target analysis activities including analyzing site information and demographics particular to client needs Prepare plan presentations Direct and review the development and implementation of specified media plans Perform optimization efforts for online media campaigns Lead weekly media meetings with clients and providing insight into weekly online media results Insure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc Provide and/or guide strategic input for all plans internally and externally Drive negotiation strategies and negotiations on behalf of clientsBuild and maintain relationships with media publishers and internal agency counterparts Manage account profitability from media sideDemonstrate problem solving and intervention when necessary Play active role in major media pitches for new business Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives Maintain and grow relationships with interactive media advertising representatives Troubleshoot ad delivery and ad performance Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary Maintain knowledge of Ad Planning and Ad Serving software and technologyMaintain knowledge of current online media trends and providing training internally when necessary, including events and regular lunch and learns for account and sales teamsReview site invoices and work with Accounting and Account Services to ensure accurate payment and prepare campaign reconciliations Report to the Chief Marketing Officer

 

Required Qualifications:Intense passion for all things eMarketingA minimum of 3 to 5 years of online media planning and negotiating experience in an interactive agency Bachelor’s degree in advertising, marketing or related program Excellent presentation, negotiation, and communication skills A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts Strong mathematic and analytical skills Proficiency in Microsoft Excel, Word and PowerPoint Experience with 3rd Party Ad Serving ToolsWorking knowledge of online research toolsWorking knowledge of Web Analytics tools, WebTrends, Google, Omniture, etc. The ability to multi-task on numerous accounts, often with minimum direction Experience analyzing complex data, market research, and formulating actionable plans Effective time management and organizational skills, as well as strong attention to detailThe ability to work well with a team