PRODUCT MARKETING MANAGER , NORTH AMERICA

Summary


I-play is seeking an energetic and creative mobile Product Marketing Manager, North America to oversee the development and execution of marketing programs and consumer promotions to ensure the achievement of corporate sales and revenue goals. The ideal candidate will possess the ability to translate key consumer and market insights into marketing strategies that increase sales, guide product innovation and drive creativity. This person will provide leadership in product development as well as developing customer-focused quantitative reporting.


ResponsibilitiesWork closely with design teams to create effective on and offline marketing communications that deliver on brand strategy. Develop brand/creative briefs for internal team and outside agencies to adequately support product launches.

· Define, measure and act on ROI analysis findings. Quantify brand awareness and translate to financial return.

· Analyze customer behavior patterns, website traffic, conversion rates, sales cycles and other performance indicators to gain customer insight.Lead cross-functional team of producers, project managers, sales staff, and game developers in product branding and licensor approvals, keeping all team members in line with brand values and limitations. Consumer targeting, focus group research, development of product features, competitive market analysis, pricing and revenue budget projections. Development and execution of marketing plans including launch marketing strategies, advertising plans, carrier partnership development and applicable retail marketing programs. Execute on-going marketing strategies including promotions and advertising, media and licensor partnerships. As necessary, act as liaison with various licensors to gain approval on product strategies and concepts. Regularly visit carrier WAP decks and retail locations to assess marketplace and gain solid understanding of sales channels.

Requirements6+ years experience as a product/brand manager or equivalent marketing experience. (MBA Major plus but not necessary)Video Games and/or entertainment marketing experience is a serious plus. Extremely detail oriented. Creative thinker that enjoys finding new solutions to old problems. Solid experience with games, consumer packaged goods and/or retail consumer products. Experience with building marketing plans and launching consumer products, from inception to shelf and beyond. Keen business sense, resourceful, innovative and responsive to change. Good team member who will at the same time possess initiative, independence and excellent judgment. Excellent organizer to ensure multifaceted activities are brought together to meet specific deadlines and goals. Solid "can do" and positive attitude. Solves problems and implements effective remedies. Cross functional management skills and can effectively facilitate meetings and obtain pertinent information from various internal groups. Manage a number of critical deadlines and priorities with the ability to shift gears at any time. Extremely computer literate (Word, Excel, Power Point, Outlook).